{"id":8533,"date":"2025-06-05T14:59:12","date_gmt":"2025-06-05T14:59:12","guid":{"rendered":"https:\/\/www.palisis.com\/?p=8533"},"modified":"2025-07-09T08:46:52","modified_gmt":"2025-07-09T08:46:52","slug":"lo-que-los-quioscos-de-mcdonalds-pueden-ensenar-a-los-operadores-turisticos-sobre-como-vender-mas","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/es\/resources\/lo-que-los-quioscos-de-mcdonalds-pueden-ensenar-a-los-operadores-turisticos-sobre-como-vender-mas\/","title":{"rendered":"Lo que los quioscos de McDonald&#8217;s pueden ense\u00f1ar a los operadores tur\u00edsticos sobre c\u00f3mo vender m\u00e1s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cuando McDonald&#8217;s puso en marcha los quioscos de autoservicio, no lo hizo s\u00f3lo para agilizar las colas. Fue un cambio cuidadosamente probado que permiti\u00f3 <strong>aumentar el gasto, mejorar la experiencia del cliente y reducir los costes de personal<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00bfY eso qu\u00e9 tiene que ver con las visitas guiadas y las atracciones?<\/p>\n\n<p class=\"wp-block-paragraph\">Mucho, en realidad.<\/p>\n\n<p class=\"wp-block-paragraph\">Porque la misma psicolog\u00eda que convence a alguien para que a\u00f1ada patatas fritas o aumente el tama\u00f1o de su Coca-Cola&#8230; puede utilizarse para vender una visita guiada, una entrada prioritaria o un pase para saltarse la cola.<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos a desglosarlo.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-people-spend-more-when-they-re-in-control\"><span class=\"ez-toc-section\" id=\"1_La_gente_gasta_mas_cuando_tiene_el_control\"><\/span>1. La gente gasta m\u00e1s cuando tiene el control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">McDonald&#8217;s descubri\u00f3 que los clientes <strong>gastan entre un 15 y un 20% m\u00e1s<\/strong> en los quioscos. \u00bfPor qu\u00e9? <br\/>No hay presi\u00f3n. No hay colas detr\u00e1s de ti. No hay personal esperando mientras t\u00fa  <\/p>\n\n<p class=\"wp-block-paragraph\">La experiencia resulta m\u00e1s tranquila y personal. Ese peque\u00f1o cambio hace que la gente est\u00e9 m\u00e1s dispuesta a a\u00f1adir extras, ya sea un postre o, en tu caso, una foto de recuerdo o una mejora a un asiento VIP. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-683x1024.jpg\" alt=\"\" class=\"wp-image-8465\" style=\"width:285px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-683x1024.jpg 683w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-200x300.jpg 200w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-768x1152.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-1024x1536.jpg 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-1365x2048.jpg 1365w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-2-it-s-not-just-a-screen-it-s-visual-psychology\"><span class=\"ez-toc-section\" id=\"2_No_es_solo_una_pantalla_es_psicologia_visual\"><\/span>2. No es s\u00f3lo una pantalla: es psicolog\u00eda visual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Los quioscos no s\u00f3lo muestran opciones, sino que las <em>presentan<\/em>.<br\/>Queso fundente, patatas fritas crujientes, bebidas heladas. Estos elementos visuales activan los antojos y hacen que \u201cS\u00ed\u201d sea una elecci\u00f3n f\u00e1cil. <\/p>\n\n<p class=\"wp-block-paragraph\">Los operadores tur\u00edsticos pueden hacer lo mismo. Piensa: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Im\u00e1genes n\u00edtidas de tus mejores complementos<br\/><\/li>\n\n\n\n<li>Botones destacados para \u201cA\u00f1adir entrada\u201d o \u201cActualizar ahora\u201d.<br\/><\/li>\n\n\n\n<li>Sugerencias programadas que aparecen en el momento perfecto<br\/><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-3-more-options-bigger-baskets\"><span class=\"ez-toc-section\" id=\"3_Mas_opciones_cestas_mas_grandes\"><\/span>3. M\u00e1s opciones = cestas m\u00e1s grandes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Los quioscos facilitan la personalizaci\u00f3n.<br\/>\u00bfQuieres bacon en lugar de queso? Hecho. <\/p>\n\n<p class=\"wp-block-paragraph\">Aplica eso al turismo y es:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A\u00f1ade una audiogu\u00eda<br\/><\/li>\n\n\n\n<li>Incluir transporte<br\/><\/li>\n\n\n\n<li>Cambia a un recorrido m\u00e1s largo<br\/><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cuando a los clientes se les dan opciones flexibles, exploran, y cada opci\u00f3n que a\u00f1aden construye un total mayor.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-4-you-get-data-with-every-tap\"><span class=\"ez-toc-section\" id=\"4_Obtienes_datos_con_cada_pulsacion\"><\/span>4. Obtienes datos con cada pulsaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"2391\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited.jpg\" alt=\"\" class=\"wp-image-8525\" style=\"width:246px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited.jpg 1792w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-225x300.jpg 225w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-767x1024.jpg 767w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-768x1025.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-1151x1536.jpg 1151w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-1535x2048.jpg 1535w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Los quioscos no se olvidan de hacer upselling.<br\/>No se cansan ni se saltan el gui\u00f3n. Recogen datos limpios y coherentes con cada reserva. <\/p>\n\n<p class=\"wp-block-paragraph\">Eso significa que aprendes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Qu\u00e9 extras elige la gente<br\/><\/li>\n\n\n\n<li>Qu\u00e9 productos convierten mejor<br\/><\/li>\n\n\n\n<li>\u00bfQu\u00e9 momento del d\u00eda necesita menos personal in situ?<br\/><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-5-you-free-up-your-team-to-focus-on-experience\"><span class=\"ez-toc-section\" id=\"5_Liberas_a_tu_equipo_para_que_se_centre_en_la_experiencia\"><\/span>5. Liberas a tu equipo para que se centre en la experiencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-1024x576.jpg\" alt=\"\" class=\"wp-image-7199\" style=\"width:292px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-1024x576.jpg 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-300x169.jpg 300w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-768x432.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-1536x864.jpg 1536w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Cuanto menos tenga que preocuparse tu personal de procesar las reservas o gestionar las colas, m\u00e1s podr\u00e1n dedicarse a lo que realmente importa: dar la bienvenida a los invitados, responder a sus preguntas y a\u00f1adir personalidad al d\u00eda.<\/p>\n\n<p class=\"wp-block-paragraph\">McDonald&#8217;s lo hizo para hacer frente a la escasez de mano de obra, el aumento de los costes y la necesidad de un servicio m\u00e1s r\u00e1pido. \u00bfTe suena? <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pero_%C2%BFque_ocurre_cuando_algo_va_mal\"><\/span>Pero, \u00bfqu\u00e9 ocurre cuando algo va mal?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-1024x853.png\" alt=\"\" class=\"wp-image-6934\" style=\"width:351px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-1024x853.png 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-300x250.png 300w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-768x640.png 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-1536x1280.png 1536w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Ni siquiera la mejor experiencia de quiosco es siempre perfecta. Se acaba el papel, un cliente selecciona el billete equivocado, o alguien quiere un reembolso, y no hay nadie para ayudarle. <\/p>\n\n<p class=\"wp-block-paragraph\">Por eso hemos a\u00f1adido una nueva <strong>secci\u00f3n de administraci\u00f3n<\/strong> a nuestros dispositivos de autoservicio. Ofrece a tu personal in situ una forma segura de: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reimprime billetes en el acto<\/li>\n\n\n\n<li>Emite devoluciones con un solo clic sin entrar en el back office<\/li>\n\n\n\n<li>Haz un seguimiento de la actividad mediante una pista de auditor\u00eda para la rendici\u00f3n de cuentas<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Esto te da lo mejor de ambos mundos. <a href=\"https:\/\/www.palisis.com\/es\/soluciones\/emision-de-entradas-sin-fricciones\/kioscos-de-autoservicio\/\">Autoservicio<\/a> cuando las cosas van bien. Capacitaci\u00f3n del personal cuando las cosas no van bien. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-this-thinking-to-your-tours\"><span class=\"ez-toc-section\" id=\"Lleva_este_pensamiento_a_tus_visitas\"><\/span>Lleva este pensamiento a tus visitas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">En Palisis, hemos ayudado a operadores, desde transbordadores a excursiones a pie, a utilizar quioscos de autoservicio para vender m\u00e1s, simplificar las operaciones y mejorar el recorrido del cliente.  <\/p>\n\n<p class=\"wp-block-paragraph\">Descarga nuestra <a href=\"https:\/\/www.palisis.com\/es\/?p=8438\">gu\u00eda de sistemas TPV para operadores tur\u00edsticos<\/a> y <a href=\"https:\/\/www.palisis.com\/es\/contacta-con-nosotros\/\">charlemos<\/a>. Te mostraremos c\u00f3mo el quiosco puede convertirse en tu vendedor m\u00e1s constante y de mayor rendimiento. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonalds puede ense\u00f1arnos mucho. \u00a1Y no s\u00f3lo sobre comida r\u00e1pida! Los quioscos de autoservicio ofrecen lecciones que todos los operadores tur\u00edsticos deber\u00edan aprender desde ya.  <\/p>\n","protected":false},"author":12,"featured_media":8481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,56],"tags":[],"class_list":["post-8533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-ticketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lo que los quioscos de McDonald&#039;s pueden ense\u00f1ar a los operadores tur\u00edsticos sobre c\u00f3mo vender m\u00e1s | Palisis<\/title>\n<meta name=\"description\" content=\"Descubre la psicolog\u00eda que hay detr\u00e1s de los quioscos McDonalds y c\u00f3mo pueden aumentar el 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