{"id":13746,"date":"2025-08-12T15:18:21","date_gmt":"2025-08-12T15:18:21","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/pourquoi-la-generation-z-deteste-le-mot-touriste-%f0%9f%92%80\/"},"modified":"2026-03-04T13:53:19","modified_gmt":"2026-03-04T13:53:19","slug":"pourquoi-la-generation-z-deteste-le-mot-touriste","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/fr\/resources\/pourquoi-la-generation-z-deteste-le-mot-touriste\/","title":{"rendered":"Pourquoi la g\u00e9n\u00e9ration Z d\u00e9teste le mot \u00ab\u00a0touriste\u00a0\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ah oui, l&rsquo;\u00e9ternel myst\u00e8re du tourisme moderne :<br\/>Pourquoi la g\u00e9n\u00e9ration Z recule-t-elle devant le mot \u00ab\u00a0touriste\u00a0\u00bb comme s&rsquo;il s&rsquo;agissait d&rsquo;un flashback de l&rsquo;\u00e9poque o\u00f9 votre p\u00e8re portait des shorts et des chaussettes ?<\/p>\n\n<p class=\"wp-block-paragraph\">Voici ce qu&rsquo;il faut savoir. La g\u00e9n\u00e9ration Z ne d\u00e9teste pas les voyages. Ils les adorent. Ils d\u00e9pensent pour cela. Ils en font une priorit\u00e9. Mais ils ne veulent pas \u00eatre consid\u00e9r\u00e9s comme des <em>touristes<\/em>, et malheur \u00e0 l&rsquo;op\u00e9rateur qui s&rsquo;adresse \u00e0 eux comme s&rsquo;ils l&rsquo;\u00e9taient. La g\u00e9n\u00e9ration Z repr\u00e9sentant pr\u00e8s de <strong>19 % de la population britannique<\/strong>, ses pr\u00e9f\u00e9rences sont plus importantes que jamais.      <\/p>\n\n<p class=\"wp-block-paragraph\">D\u00e9cortiquons la crise existentielle que cela repr\u00e9sente, voulez-vous ?<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-the-death-of-the-word-tourist\"><span class=\"ez-toc-section\" id=\"La_mort_du_mot_%C2%AB_touriste_%C2%BB_%F0%9F%92%80\"><\/span>La mort du mot \u00ab\u00a0touriste\u00a0\u00bb \ud83d\udc80<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me n&rsquo;est pas l&rsquo;activit\u00e9. C&rsquo;est l&rsquo;image. Le mot \u00ab\u00a0touriste\u00a0\u00bb \u00e9voque une ambiance tr\u00e8s sp\u00e9cifique, tr\u00e8s maudite :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Une pochette de cou de marque remplie de devises \u00e9trang\u00e8res<\/li>\n\n\n\n<li>Des t-shirts assortis et un chef de groupe brandissant le drapeau<\/li>\n\n\n\n<li>Prendre une photo de vos \u0153ufs b\u00e9n\u00e9dictins dans un pub irlandais \u00e0 Rome<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pour la g\u00e9n\u00e9ration Z, il est synonyme d&rsquo;<strong>inauthenticit\u00e9<\/strong>, de <strong>d\u00e9connexion<\/strong> et, surtout, de <strong>basique<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"222\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/07\/youre-basic.gif\" alt=\"\" class=\"wp-image-8810\" style=\"width:840px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Ils ne veulent pas <em>visiter<\/em> une ville. Ils veulent <em>en faire l&rsquo;exp\u00e9rience<\/em>.<br\/>Il ne s&rsquo;agit pas de voir la <a href=\"https:\/\/www.palisis.com\/fr\/resources\/la-joconde-est-trop-petite-comment-transformer-les-commentaires-des-clients-en-or-de-contenu\/\">Joconde<\/a> derri\u00e8re 84 iPads, mais de d\u00e9couvrir un bar clandestin appartenant \u00e0 des homosexuels dans une boulangerie reconvertie, o\u00f9 le cousin de quelqu&rsquo;un joue le r\u00f4le de DJ sur cassette. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-do-they-want-to-be-called\"><span class=\"ez-toc-section\" id=\"Comment_veulent-ils_etre_appeles\"><\/span>Comment veulent-ils \u00eatre appel\u00e9s ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Ils pr\u00e9f\u00e9reraient <em>voyager<\/em>, <em>explorer<\/em> ou <em>\u00eatre un nomade num\u00e9rique<\/em>, selon l&rsquo;ambiance.<br\/>Mais surtout, ils ne veulent pas d&rsquo;\u00e9tiquettes du tout. Ils veulent avoir l&rsquo;impression d&rsquo;\u00eatre tomb\u00e9s sur quelque chose de cool avant que ce ne soit cool &#8211; m\u00eame s&rsquo;ils y sont arriv\u00e9s par le biais d&rsquo;un article intitul\u00e9 \u00ab\u00a012 bars secrets sur les toits de Paris\u00a0\u00bb. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters\"><span class=\"ez-toc-section\" id=\"Pourquoi_cest_important\"><\/span>Pourquoi c&rsquo;est important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Les chiffres ne mentent pas<\/strong>: Selon <a href=\"https:\/\/www.travelperk.com\/blog\/gen-z-travel-statistics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">TravelPerk, 76 % des membres de la g\u00e9n\u00e9ration Z<\/a> d\u00e9clarent qu&rsquo;ils voyagent plus qu&rsquo;avant.<\/li>\n\n\n\n<li><strong>Voyagez en toute connaissance de cause<\/strong>: Plus de <a href=\"https:\/\/www.condorferries.co.uk\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">la moiti\u00e9 des voyageurs de la g\u00e9n\u00e9ration Z<\/a> pr\u00e9f\u00e8rent les options \u00e9cologiques, ce qui fait des voyages ax\u00e9s sur la valeur un must.<\/li>\n\n\n\n<li><strong>Exp\u00e9riences culturelles :<\/strong> 26 % des personnes interrog\u00e9es pr\u00e9voient d&rsquo;assister \u00e0 un concert lors de leur voyage en 2025 et 25 % ont l&rsquo;intention de visiter une exposition d&rsquo;art immersive. Seuls 20 % des Millennials interrog\u00e9s pr\u00e9voyaient l&rsquo;une ou l&rsquo;autre de ces activit\u00e9s. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-enter-the-era-of-curated-chaos\"><span class=\"ez-toc-section\" id=\"Entrez_dans_lere_%E2%9C%A8_du_chaos_organise\"><\/span>Entrez dans l&rsquo;\u00e8re \u2728 du chaos organis\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Ce que la g\u00e9n\u00e9ration Z veut, c&rsquo;est de <em>la spontan\u00e9it\u00e9 align\u00e9e sur les vibrations<\/em>.<br\/>Ils r\u00e9servent \u00e0 l&rsquo;avance, mais seulement s&rsquo;ils ont l&rsquo;impression que cela va leur permettre d&rsquo;acc\u00e9der \u00e0 un souvenir essentiel. Ils veulent d\u00e9couvrir l&rsquo;histoire qui se cache derri\u00e8re l&rsquo;art de la rue. Ils veulent un caf\u00e9 o\u00f9 le serveur leur recommande <em>leur<\/em> plat pr\u00e9f\u00e9r\u00e9, et non celui qui est \u00e9crit sur un tableau pour les \u00ab\u00a0moments Instagram\u00a0\u00bb.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ils veulent se sentir chez eux, pas dirig\u00e9s.<br\/>Alors oui, ils feront une visite gastronomique.<br\/>Mais seulement si elle s&rsquo;appelle quelque chose comme :<br\/><strong>\u00ab\u00a0An after-dark wander through Lisbon&rsquo;s late-night bites (with the city&rsquo;s funniest ex-bartender)\u00a0\u00bb (Une promenade apr\u00e8s la tomb\u00e9e de la nuit dans les restaurants de Lisbonne (avec l&rsquo;ancien barman le plus dr\u00f4le de la ville)).<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ils ne cliqueront pas sur :<br\/><strong>\u00ab\u00a0LISBON FOOD TOUR &#8211; \u20ac29.99 &#8211; ENGLISH GUIDE &#8211; 10 STOPS\u00a0\u00bb<\/strong><\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Fait amusant : <\/strong>ce sont des gourmands ! Une <a href=\"https:\/\/www.skyscanner.co.in\/news\/explore-india-through-food-a-culinary-trail-across-citieshttps:\/\/www.skyscanner.co.in\/news\/explore-india-through-food-a-culinary-trail-across-cities\" target=\"_blank\" rel=\"noreferrer noopener\">enqu\u00eate men\u00e9e par Skyscanner<\/a> a r\u00e9v\u00e9l\u00e9 que la nourriture est le facteur le plus important (62 %) pour la g\u00e9n\u00e9ration Z lorsqu&rsquo;elle choisit une destination de vacances, devant la m\u00e9t\u00e9o (54 %) et le shopping (41 %). <\/td><\/tr><\/tbody><\/table><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-you-dear-operator\"><span class=\"ez-toc-section\" id=\"Ce_que_cela_signifie_pour_vous_cher_operateur\"><\/span>Ce que cela signifie pour vous, cher op\u00e9rateur<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Nous ne disons pas que vous devez redonner une nouvelle image \u00e0 votre circuit p\u00e9destre en le transformant en \u00ab\u00a0qu\u00eate secondaire\u00a0\u00bb. (Bien que&#8230; cela pourrait fonctionner.)<br\/>Mais quelques mesures intelligentes peuvent faire une grande diff\u00e9rence. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ce ne sont pas des touristes, ce sont des initi\u00e9s<\/strong><strong><br\/><\/strong>Il s&rsquo;agit d&rsquo;appartenance : caf\u00e9s ind\u00e9pendants, art de la rue, divagations nocturnes. Ils ne se contentent pas de visiter une ville, ils s&rsquo;y immergent.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Montrez, ne dites pas<\/strong><strong><br\/><\/strong>Les photos sur papier glac\u00e9 semblent fausses. Ils veulent du contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur (UGC). Des instantan\u00e9s candides et imparfaits qui donnent l&rsquo;impression d&rsquo;avoir \u00e9t\u00e9 v\u00e9cus.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Faites confiance, mais soyez concret<\/strong><strong><br\/><\/strong>Ils se m\u00e9fient des clich\u00e9s des entreprises, des fausses critiques et du contenu ind\u00e9sirable. Ils sont attir\u00e9s par les voix authentiques, les blogueurs locaux, les petits cr\u00e9ateurs, les compagnons de route. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Technophiles, mais d\u00e9connect\u00e9s<br\/><\/strong>Ils regardent TikTok &#8211; <a href=\"https:\/\/skift.com\/2024\/05\/24\/ask-skift-what-are-gen-zs-travel-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\">60 % d&rsquo;entre eux disent qu&rsquo;il a d\u00e9clench\u00e9 leur projet de voyage<\/a>. Pourtant, bien qu&rsquo;ils soient toujours en ligne, <a href=\"https:\/\/www.skyscanner.com\/tips-and-inspiration\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">93 % d&rsquo;entre eux reconnaissent que les voyages stimulent leur bien-\u00eatre mental<\/a>. Ils veulent des pauses \u00e9cran, pas des applications guid\u00e9es.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Les valeurs d&rsquo;abord<\/strong><strong><br\/><\/strong>Durabilit\u00e9, diversit\u00e9, impact : ce ne sont pas des mots \u00e0 la mode. Il s&rsquo;agit d&rsquo;\u00e9l\u00e9ments d\u00e9cisifs. Si votre circuit utilise du plastique ou \u00e9vite les d\u00e9placements \u00e0 pied, ils passeront \u00e0 gauche.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9nergie du personnage principal<\/strong><br\/>Ils ont envie de r\u00e9server un voyage \u00e0 l&rsquo;\u00e9tranger en s&rsquo;inspirant des lieux de leurs jeux vid\u00e9o, livres et films pr\u00e9f\u00e9r\u00e9s. Pensez aux promenades \u00e0 th\u00e8me inspir\u00e9es par Emily in Paris, Stranger Things ou Assassin&rsquo;s Creed. Les donn\u00e9es de Skyscanner montrent une augmentation des recherches de vols vers les conventions mondiales de jeux vid\u00e9o.  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Fait amusant : <\/strong><a href=\"https:\/\/www.skyscanner.co.in\/travel-trends\/astro-tourism\" target=\"_blank\" rel=\"noreferrer noopener\">76 % des voyageurs indiens affirment que les activit\u00e9s plan\u00e9taires et lunaires<\/a>, telles que les pleines lunes et les r\u00e9trogradations de Mercure, peuvent accro\u00eetre leur sentiment d&rsquo;\u00e9motion et perturber leurs projets de voyage.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-operators-need-to-do\"><span class=\"ez-toc-section\" id=\"Ce_que_les_operateurs_doivent_faire\"><\/span>Ce que les op\u00e9rateurs doivent faire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Oubliez le mot \u00ab\u00a0touriste\u00a0\u00bb et pensez \u00ab\u00a0conteur\u00a0\u00bb<\/strong><strong><br\/><\/strong>Renommez vos visites. \u00ab\u00a0Visite guid\u00e9e de la gastronomie\u00a0\u00bb au lieu de \u00ab\u00a0visite guid\u00e9e de la gastronomie\u00a0\u00bb. \u00ab\u00a0Promenade des l\u00e9gendes urbaines\u00a0\u00bb au lieu de \u00ab\u00a0visite de la ville\u00a0\u00bb. <\/li>\n\n\n\n<li><strong>\u00catre vu par les initi\u00e9s<\/strong><strong><br\/><\/strong>Associez-vous \u00e0 des blogueurs locaux, \u00e0 des cr\u00e9ateurs TikTok, voire \u00e0 des micro-influenceurs. Les membres de la g\u00e9n\u00e9ration Z font toujours confiance aux messages authentiques plut\u00f4t qu&rsquo;aux publicit\u00e9s payantes.   <\/li>\n\n\n\n<li><strong>Montrez des exp\u00e9riences r\u00e9elles<\/strong><strong><br\/><\/strong>Demandez aux anciens invit\u00e9s de la g\u00e9n\u00e9ration Z de partager leur journ\u00e9e en photos ou en courtes vid\u00e9os. Rien d&rsquo;exag\u00e9r\u00e9. Pensez aux histoires de Snapchat, aux TikToks ; rapides, honn\u00eates, humaines.  <\/li>\n\n\n\n<li><strong>Mettez en avant vos valeurs<\/strong><strong><br\/><\/strong>Votre voyage est-il sans plastique ? Vous <a href=\"https:\/\/www.palisis.com\/fr\/resources\/etre-sobrement-curieux-ne-signifie-pas-ne-pas-samuser-ce-que-cela-signifie-pour-votre-visite-de-pub-ou-de-brasserie\/\">\u00eates soucieux de la sobri\u00e9t\u00e9<\/a>? Le th\u00e8me de la terre \u00e0 la table ? Mentionnez-le d\u00e8s le d\u00e9but. Les internautes d\u00e9filent rapidement, alors utilisez des mentions valorisantes comme \u00ab\u00a0\u00e9cologique\u00a0\u00bb ou \u00ab\u00a0soutien aux artisans locaux\u00a0\u00bb.   <\/li>\n\n\n\n<li><strong>Offrir le choix et l&rsquo;exploration<\/strong><strong><br\/><\/strong>Structur\u00e9 ? Ennuyeux. Au lieu de cela, concevez des segments \u00ab\u00a0choisissez votre propre aventure\u00a0\u00bb. Une introduction historique de 30 minutes, suivie d&rsquo;un d\u00e9tour gastronomique ou d&rsquo;une promenade artistique.   <\/li>\n\n\n\n<li><strong>Planter des rameaux d&rsquo;olivier<\/strong><strong><br\/><\/strong>Organisez r\u00e9guli\u00e8rement des \u00e9v\u00e9nements communautaires destin\u00e9s aux habitants, des \u00ab\u00a0soir\u00e9es explorateurs\u00a0\u00bb en semaine ou des week-ends de d\u00e9couverte en famille. Vous montrerez ainsi que vous \u00eates plus qu&rsquo;un simple voyage organis\u00e9. <\/li>\n\n\n\n<li><strong>Soutenez la d\u00e9sintoxication num\u00e9rique<\/strong><strong><br\/><\/strong>Offrez des moments sans QR. Des cartes imprim\u00e9es ou des messages conversationnels. Lorsqu&rsquo;ils \u00e9teindront leur t\u00e9l\u00e9phone, ils s&rsquo;en souviendront.  <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-but-what-about-the-rest-of-us\"><span class=\"ez-toc-section\" id=\"Mais_quen_est-il_du_reste_dentre_nous\"><\/span>Mais qu&rsquo;en est-il du reste d&rsquo;entre nous ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Les mill\u00e9niaux sont \u00e9puis\u00e9s.<\/li>\n\n\n\n<li>La g\u00e9n\u00e9ration X est tranquillement comp\u00e9tente et profond\u00e9ment cynique.<\/li>\n\n\n\n<li>Les baby-boomers veulent simplement savoir o\u00f9 se trouvent les toilettes et comment \u00e9viter les escaliers.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Et vous, qui lisez ceci ? Vous \u00eates probablement l&rsquo;un d&rsquo;entre nous. Nous essayons tous de suivre le rythme d&rsquo;une g\u00e9n\u00e9ration qui communique par m\u00e8mes, privil\u00e9gie les vibrations \u00e0 la valeur et consid\u00e8re le <em>fait de se d\u00e9connecter l&rsquo;apr\u00e8s-midi<\/em> comme un acte radical de soin de soi.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vous n&rsquo;avez pas besoin de devenir la g\u00e9n\u00e9ration Z. Mais s&rsquo;ils sont votre march\u00e9, il est utile de parler leur langue. Juste&#8230; n&rsquo;utilisez peut-\u00eatre pas de \ud83d\udc80 dans vos courriels de marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">Sauf si vous \u00eates ironique. Dans ce cas :<br\/>Idem. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et ce que cela signifie pour nous autres, adultes tragiquement d\u00e9connect\u00e9s de la r\u00e9alit\u00e9.<\/p>\n","protected":false},"author":12,"featured_media":13748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,131],"tags":[],"class_list":["post-13746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pourquoi la g\u00e9n\u00e9ration Z d\u00e9teste le mot &quot;touriste&quot; | Palisis<\/title>\n<meta name=\"description\" content=\"Explorez les pr\u00e9f\u00e9rences uniques des voyageurs de la g\u00e9n\u00e9ration Z 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