{"id":14038,"date":"2026-01-20T13:46:06","date_gmt":"2026-01-20T13:46:06","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\/"},"modified":"2026-02-24T07:19:13","modified_gmt":"2026-02-24T07:19:13","slug":"un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/fr\/resources\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\/","title":{"rendered":"Un produit, plusieurs prix : comment rester comp\u00e9titif au sein de votre r\u00e9seau d&rsquo;agents ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un partenaire veut un taux net. Un autre exige une commission de 30 %. Vous essayez de rester visible sur les OTA sans r\u00e9duire vos marges, et pendant ce temps, votre site web direct doit avoir l&rsquo;air d&rsquo;\u00eatre la meilleure offre en ville.  <\/p>\n\n<p class=\"wp-block-paragraph\">Jusqu&rsquo;\u00e0 pr\u00e9sent, vous aviez deux options : dupliquer les produits ou sacrifier le contr\u00f4le.<\/p>\n\n<p class=\"wp-block-paragraph\">La <strong>tarification par agent<\/strong> change cela. Vous pouvez d\u00e9sormais configurer des r\u00e8gles de prix diff\u00e9rentes pour des partenaires diff\u00e9rents, sans bouleverser votre configuration ou votre sant\u00e9 mentale. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-here-s-the-challenge\"><span class=\"ez-toc-section\" id=\"Voici_le_defi\"><\/span>Voici le d\u00e9fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Il est essentiel de vendre par le biais de plusieurs canaux. Mais chaque canal prend une part. GetYourGuide peut prendre 25 \u00e0 35 %. Un partenaire h\u00f4telier local peut pr\u00e9lever 10 %. Si vous n&rsquo;avez qu&rsquo;un seul prix de base, cette commission doit sortir de votre poche.    <\/p>\n\n<p class=\"wp-block-paragraph\">De nombreux op\u00e9rateurs gonflent leurs prix de base pour couvrir ces frais, ce qui cr\u00e9e un autre probl\u00e8me : votre prix direct commence \u00e0 para\u00eetre moins bon que votre liste OTA.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2026\/01\/Copy-of-Website-Tools-Features-6-&#xD7;-5in.gif\" alt=\"\" class=\"wp-image-11000\" style=\"width:541px;height:auto\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pricing-by-agent-nbsp\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_la_tarification_par_agent\"><\/span>Qu&rsquo;est-ce que la tarification par agent ?  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Il s&rsquo;agit d&rsquo;une nouvelle fonctionnalit\u00e9 de TourCMS qui vous permet :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Fixer des prix diff\u00e9rents selon les partenaires<\/li>\n\n\n\n<li>Choisissez entre un montant fixe ou des ajustements bas\u00e9s sur un pourcentage<\/li>\n\n\n\n<li>Synchronisez automatiquement ces prix via l&rsquo;API avec les <a href=\"https:\/\/www.palisis.com\/integrations\/\">int\u00e9grations OTA<\/a> prises en charge (comme GYG et Expedia).<\/li>\n\n\n\n<li>Veillez \u00e0 ce que votre tarification directe et celle de vos partenaires soient claires, coh\u00e9rentes et exactes.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Vous construisez un produit. Vous appliquez ensuite la logique \u00e0 chaque partenaire ou groupe de partenaires. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-examples\"><span class=\"ez-toc-section\" id=\"Exemples_concrets\"><\/span>Exemples concrets :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Vous augmentez votre prix OTA de 15 % pour compenser la commission.<\/li>\n\n\n\n<li>Un partenaire r\u00e9gional b\u00e9n\u00e9ficie d&rsquo;un tarif pr\u00e9f\u00e9rentiel pour stimuler les ventes locales.<\/li>\n\n\n\n<li>Votre boutique en ligne directe reste comp\u00e9titive avec votre meilleure offre possible<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-why-now\"><span class=\"ez-toc-section\" id=\"Pourquoi_maintenant\"><\/span>Pourquoi maintenant ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">De plus en plus d&rsquo;OTA passent \u00e0 une gestion des prix bas\u00e9e sur des API, et s&rsquo;appuient m\u00eame sur des API pour leurs <a href=\"https:\/\/www.palisis.com\/fr\/resources\/les-modules-complementaires-par-le-biais-de-lapi-le-parapluie-que-votre-client-a-achete-il-devrait-egalement-se-trouver-dans-votre-systeme\/\">modules compl\u00e9mentaires et leurs forfaits<\/a>. Cela signifie que les d\u00e9rogations manuelles et les commissions forfaitaires sont rapidement d\u00e9pass\u00e9es. <\/p>\n\n<p class=\"wp-block-paragraph\">Et avec des marges plus serr\u00e9es que jamais, les op\u00e9rateurs ont besoin de moyens plus intelligents pour prot\u00e9ger leurs r\u00e9sultats sans compliquer \u00e0 l&rsquo;exc\u00e8s leurs outils.<\/p>\n\n<p class=\"wp-block-paragraph\">Pricing by Agent a \u00e9t\u00e9 con\u00e7u pour r\u00e9pondre \u00e0 ce moment. Il vous offre plus de flexibilit\u00e9, plus de contr\u00f4le et moins de solutions de contournement. <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.tourcms.com\/hc\/en-us\/articles\/41824837513361-Implementing-Price-by-Agent\"><strong>Consultez notre article d&rsquo;assistance pour savoir comment commencer \u00e0 utiliser la tarification par agent.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soyons honn\u00eates : toutes les r\u00e9servations ne se valent pas.<\/p>\n","protected":false},"author":12,"featured_media":14039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,52],"tags":[],"class_list":["post-14038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un produit, plusieurs prix : comment rester comp\u00e9titif au sein de votre r\u00e9seau d&#039;agents ? | Palisis<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les avantages de la tarification par agent et maximisez vos marges tout en restant comp\u00e9titif sur les OTAs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.palisis.com\/fr\/resources\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un produit, plusieurs prix : comment rester comp\u00e9titif au sein de votre r\u00e9seau d&#039;agents ? | Palisis\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les avantages de la tarification par agent et maximisez vos marges tout en restant comp\u00e9titif sur les OTAs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.palisis.com\/fr\/resources\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\/\" \/>\n<meta property=\"og:site_name\" content=\"Palisis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/palisis\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T13:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T07:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2026\/01\/One-product-many-prices-how-to-stay-competitive-across-your-agent-network-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Sum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@palisis\" \/>\n<meta name=\"twitter:site\" content=\"@palisis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Sum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/resources\\\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/resources\\\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\\\/\"},\"author\":{\"name\":\"Michael Sum\",\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/#\\\/schema\\\/person\\\/a674cebd83672f3c2cf31493585ad6f8\"},\"headline\":\"Un produit, plusieurs prix : comment rester comp\u00e9titif au sein de votre r\u00e9seau d&rsquo;agents ?\",\"datePublished\":\"2026-01-20T13:46:06+00:00\",\"dateModified\":\"2026-02-24T07:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/resources\\\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\\\/\"},\"wordCount\":445,\"publisher\":{\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/resources\\\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.palisis.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/One-product-many-prices-how-to-stay-competitive-across-your-agent-network-scaled.png\",\"articleSection\":[\"All industries\",\"Article\",\"Features\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/resources\\\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\\\/\",\"url\":\"https:\\\/\\\/www.palisis.com\\\/fr\\\/resources\\\/un-produit-plusieurs-prix-comment-rester-competitif-au-sein-de-votre-reseau-dagents\\\/\",\"name\":\"Un produit, plusieurs prix : comment rester comp\u00e9titif au sein de votre r\u00e9seau d'agents ? 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