{"id":14393,"date":"2025-10-24T15:05:49","date_gmt":"2025-10-24T15:05:49","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/multi-marques-multi-villes-comment-emballer-plus-intelligemment-et-vendre-plus\/"},"modified":"2026-02-24T07:24:48","modified_gmt":"2026-02-24T07:24:48","slug":"multi-marques-multi-villes-comment-emballer-plus-intelligemment-et-vendre-plus","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/fr\/resources\/multi-marques-multi-villes-comment-emballer-plus-intelligemment-et-vendre-plus\/","title":{"rendered":"Multi-marques, multi-villes : Comment emballer plus intelligemment et vendre plus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au d\u00e9but, c&rsquo;est l&rsquo;excitation, l&rsquo;image de marque et les battements de queue. Mais tr\u00e8s vite, vous devez jongler avec diff\u00e9rents horaires d&rsquo;alimentation, essayer de les emp\u00eacher de se battre pour savoir qui a le droit de s&rsquo;asseoir sur le canap\u00e9 et vous demander pourquoi votre salon sent l\u00e9g\u00e8rement la fourrure mouill\u00e9e et le succ\u00e8s. <\/p>\n\n<p class=\"wp-block-paragraph\">La croissance &#8211; qu&rsquo;il s&rsquo;agisse de nouvelles implantations, de nouvelles marques ou d&rsquo;acquisitions &#8211; est passionnante. Mais c&rsquo;est aussi un g\u00e2chis logistique. Un syst\u00e8me de r\u00e9servation par marque. Un compte par pays. Un calendrier par fuseau horaire. Et ne parlons m\u00eame pas du commercial qui continue \u00e0 proposer des randonn\u00e9es p\u00e9destres \u00e0 Helsinki et de la plong\u00e9e en apn\u00e9e \u00e0 Dubrovnik parce que \u00ab\u00a0\u00e7a a l&rsquo;air sympa\u00a0\u00bb.     <\/p>\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates un op\u00e9rateur multimarques ou multi-villes, vous connaissez d\u00e9j\u00e0 la douleur. Vous connaissez \u00e9galement l&rsquo;opportunit\u00e9 qui s&rsquo;offre \u00e0 vous. La magie op\u00e8re lorsque l&rsquo;<a href=\"https:\/\/support.palisis.com\/hc\/en-us\/articles\/40299342549393-Understanding-and-managing-partner-packages\"> emballage de vos produits et les ventes incitatives<\/a> sont adapt\u00e9s \u00e0 l&rsquo;ensemble de votre \u00e9cosyst\u00e8me.  <\/p>\n\n<p class=\"wp-block-paragraph\">Voyons comment y parvenir.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-scaling-your-business-isn-t-just-copy-paste\"><span class=\"ez-toc-section\" id=\"Lexpansion_de_votre_entreprise_nest_pas_un_simple_copier-coller\"><\/span>L&rsquo;expansion de votre entreprise n&rsquo;est pas un simple copier-coller<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Dans un premier temps, il est logique de g\u00e9rer plusieurs comptes. Vous s\u00e9parez les finances. Vous pr\u00e9servez l&rsquo;ind\u00e9pendance des \u00e9quipes locales. Vous testez de nouveaux sites sans rompre avec l&rsquo;original.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mais les fissures commencent \u00e0 appara\u00eetre quand :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Vous souhaitez proposer un billet combin\u00e9 (par exemple, Rome + Florence) et vous vous rendez compte que les syst\u00e8mes ne peuvent pas communiquer entre eux.<\/li>\n\n\n\n<li>Un partenaire vous demande votre liste compl\u00e8te de produits et vous lui envoyez cinq feuilles de calcul.<\/li>\n\n\n\n<li>Vous avez t\u00e9l\u00e9charg\u00e9 la m\u00eame visite \u00e0 pied sur trois comptes avec des prix l\u00e9g\u00e8rement diff\u00e9rents parce que le copier-coller est devenu un trait de personnalit\u00e9.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, les probl\u00e8mes de croissance ne sont pas l&rsquo;apanage des adolescents et des acquisitions mal planifi\u00e9es. Si vous n&rsquo;unifiez pas votre syst\u00e8me de r\u00e9servation, vous manquerez des recettes ou passerez la moiti\u00e9 de votre semaine dans Excel \u00e0 vous demander pourquoi les billets d&rsquo;hier ont disparu du manifeste d&rsquo;aujourd&rsquo;hui. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/big-ben-tour-1024x512.png\" alt=\"\" class=\"wp-image-10458\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/big-ben-tour-1024x512.png 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/big-ben-tour-300x150.png 300w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/big-ben-tour-768x384.png 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/big-ben-tour-1536x768.png 1536w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/big-ben-tour-2048x1024.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"h-why-cross-sell-combos-are-your-secret-weapon\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_ventes_croisees_sont_votre_arme_secrete\"><\/span>Pourquoi les ventes crois\u00e9es sont votre arme secr\u00e8te<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Lorsque quelqu&rsquo;un pr\u00e9pare un voyage, il ne pense pas en termes de produits. Il pense en termes d&rsquo;exp\u00e9riences. Et plus vous leur facilitez la t\u00e2che pour trouver, r\u00e9server et regrouper ces exp\u00e9riences, plus ils seront enclins \u00e0 le faire :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9penser plus<\/li>\n\n\n\n<li>Faire confiance \u00e0 votre (vos) marque(s)<\/li>\n\n\n\n<li>En parler \u00e0 leur amie Sharon, qui fait tout ce que lui dit TripAdvisor<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Un combo bien structur\u00e9 fait plus que de la vente incitative. Il \u00e9limine les frictions. <\/p>\n\n<p class=\"wp-block-paragraph\">Voici ce qu&rsquo;une bonne combinaison peut faire :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Encouragez les s\u00e9jours plus longs : \u00ab\u00a0Hop-on London + Tower tour = journ\u00e9e compl\u00e8te tri\u00e9e\u00a0\u00bb.<\/li>\n\n\n\n<li>Lien r\u00e9gions : \u00ab\u00a0Location de v\u00e9los \u00e0 Salzbourg + visite de la M\u00e9lodie du bonheur \u00e0 Vienne\u00a0\u00bb.<\/li>\n\n\n\n<li>Vendez des compl\u00e9ments saisonniers : \u00ab\u00a0Circuit en bus + pass pour le march\u00e9 de No\u00ebl\u00a0\u00bb<\/li>\n\n\n\n<li>Regrouper les produits \u00e0 forte et faible marge<\/li>\n\n\n\n<li>Aidez le client \u00e0 se sentir intelligent parce qu&rsquo;il a \u00ab\u00a0\u00e9conomis\u00e9 du temps et de l&rsquo;argent\u00a0\u00bb.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-6-types-of-combos-that-actually-work\"><span class=\"ez-toc-section\" id=\"6_types_de_combos_qui_fonctionnent_vraiment\"><\/span>6 types de combos qui fonctionnent vraiment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">\ud83d\udce6 <strong>1. Offres group\u00e9es bas\u00e9es sur la localisation<br \/><\/strong>Id\u00e9al pour les op\u00e9rateurs ayant des villes ou des succursales \u00e0 proximit\u00e9<br \/>\ud83d\udee5\ufe0f \u00ab\u00a0Canal Cruise + <a href=\"https:\/\/www.palisis.com\/fr\/visites-guidees-et-visites-de-la-ville\/\">Hop-on Bus<\/a> Amsterdam\u00a0\u00bb<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66 <strong>2. Les coups de c\u0153ur de la famille<\/strong><strong><br \/><\/strong>M\u00e9langez \u00e9ducation + chaos = parents heureux<br \/>\ud83e\udd96 \u00ab\u00a0Mus\u00e9e Dino + cours de fabrication de pizzas\u00a0\u00bb<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83c\udfab <strong>3. Un billet, plusieurs attractions<\/strong><strong><br \/><\/strong>Les combinaisons de type \u00ab\u00a0pass\u00a0\u00bb favorisent l&rsquo;engagement et simplifient la prise de d\u00e9cision<br \/>\ud83c\udfa1 \u00ab\u00a0SkyView Wheel + River Ferry + Mini Golf\u00a0\u00bb<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83c\udf0d <strong>4. Appariements bas\u00e9s sur la langue<\/strong><strong><br \/><\/strong>Proposez des visites multilingues en un seul flux<br \/>\ud83d\udde3\ufe0f \u00ab\u00a0Tour Eiffel + visite guid\u00e9e du Louvre en anglais\u00a0\u00bb.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/Website-Articles-25-1024x512.png\" alt=\"\" class=\"wp-image-10454\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/Website-Articles-25-1024x512.png 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/Website-Articles-25-300x150.png 300w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/Website-Articles-25-768x384.png 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/Website-Articles-25-1536x768.png 1536w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/10\/Website-Articles-25-2048x1024.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\ud83d\udcb0 <strong>5. Ventes incitatives \u00e0 fort volume + VIP<\/strong><strong><br \/><\/strong>Associez un produit \u00e9conomique \u00e0 un produit haut de gamme<br \/>\ud83d\udc8e \u00ab\u00a0Tour de ville standard + suppl\u00e9ment coucher de soleil priv\u00e9\u00a0\u00bb<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\uddd3\ufe0f <strong>6. Itin\u00e9raires de plusieurs jours<\/strong><strong><br \/><\/strong>Ne pas confondre avec un op\u00e9rateur de plusieurs jours, mais plut\u00f4t avec une s\u00e9rie de forfaits. Id\u00e9al pour les voyageurs qui ne veulent pas r\u00e9fl\u00e9chir<br \/>\ud83e\uddf3 \u00ab\u00a0Jour 1 : Visite \u00e0 v\u00e9lo | Jour 2 : Passeport des mus\u00e9es | Jour 3 : Promenade en bateau\u00a0\u00bb. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-the-real-challenge-connecting-the-dots\"><span class=\"ez-toc-section\" id=\"Le_vrai_defi_Relier_les_points\"><\/span>Le vrai d\u00e9fi ? Relier les points <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Et maintenant, la partie la plus douloureuse. La plupart des syst\u00e8mes de r\u00e9servation n&rsquo;ont pas \u00e9t\u00e9 con\u00e7us pour les combinaisons entre comptes. Vous voulez cr\u00e9er une offre group\u00e9e comprenant une visite \u00e0 partir de votre compte de Londres et une autre \u00e0 partir de votre succursale de York ? Pas de chance. \u00c0 moins que vous n&rsquo;aimiez les exportations de donn\u00e9es interminables, les manifestes contradictoires et l&rsquo;expression \u00ab\u00a0incompatibilit\u00e9 de l&rsquo;identifiant de r\u00e9servation\u00a0\u00bb.    <\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\udee0\ufe0f Nous avons donc corrig\u00e9 ce probl\u00e8me. Si vous utilisez Palisis et g\u00e9rez plusieurs comptes, que ce soit par pays, par marque, par entit\u00e9 juridique ou par unit\u00e9 commerciale, vous pouvez d\u00e9sormais cr\u00e9er des produits combin\u00e9s qui s&rsquo;\u00e9tendent sur plusieurs comptes. <\/p>\n\n<p class=\"wp-block-paragraph\">En d&rsquo;autres termes :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Plus de t\u00e9l\u00e9chargements de tourn\u00e9es en double<\/li>\n\n\n\n<li>Pas de synchronisation manuelle de la disponibilit\u00e9<\/li>\n\n\n\n<li>Pas de logique confuse pour les bons d&rsquo;achat<\/li>\n\n\n\n<li>Un parcours client unique et fluide, m\u00eame d&rsquo;une marque \u00e0 l&rsquo;autre<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez ce forfait \u00ab\u00a0Paris le jour, Lyon la nuit\u00a0\u00bb en quelques minutes, pas en quelques semaines. Vendez un produit qui provient de deux syst\u00e8mes sans que votre \u00e9quipe d&rsquo;exploitation ne prenne une retraite anticip\u00e9e. Faites de la vente incitative entre les marques tout en gardant vos rapports de revenus propres.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vous changez d&rsquo;\u00e9chelle. La plateforme s&rsquo;adapte. Tout le monde y gagne.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tl-dr-smarter-combos-more-sales-less-faff\"><span class=\"ez-toc-section\" id=\"TLDR_des_combinaisons_plus_intelligentes_plus_de_ventes_moins_de_tracas\"><\/span>TL;DR : des combinaisons plus intelligentes = plus de ventes, moins de tracas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Se d\u00e9velopper dans plusieurs marques, pays ou villes, c&rsquo;est le r\u00eave. Mais avec l&rsquo;\u00e9chelle vient la complexit\u00e9, en particulier dans la fa\u00e7on dont vous pr\u00e9sentez et vendez vos exp\u00e9riences. <\/p>\n\n<p class=\"wp-block-paragraph\">Lorsque vous pouvez regrouper les comptes, vous cessez de penser aux probl\u00e8mes administratifs et commencez \u00e0 penser aux parcours des clients. C&rsquo;est mieux pour l&rsquo;entreprise. C&rsquo;est mieux pour les clients. Et si vous demandez \u00e0 votre \u00e9quipe marketing, c&rsquo;est bien mieux pour le storytelling.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vous voulez voir comment cela fonctionne ?<br \/><\/strong><a href=\"https:\/\/www.palisis.com\/fr\/contactez-nous\/\">Nous vous montrerons. Aucune feuille de calcul n&rsquo;est n\u00e9cessaire. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;expansion de votre entreprise de tourisme doit \u00eatre per\u00e7ue comme une opportunit\u00e9 et non comme un chaos. Il est temps de simplifier la fa\u00e7on dont vos syst\u00e8mes &#8211; et vos exp\u00e9riences &#8211; se connectent. <\/p>\n","protected":false},"author":12,"featured_media":14396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,52],"tags":[],"class_list":["post-14393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Multi-marques, multi-villes : Comment emballer plus intelligemment et vendre plus | Palisis<\/title>\n<meta name=\"description\" content=\"Transformez le chaos de la gestion multimarque en succ\u00e8s gr\u00e2ce \u00e0 des solutions d&#039;emballage intelligentes qui cr\u00e9ent des 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