{"id":15471,"date":"2025-08-05T14:16:49","date_gmt":"2025-08-05T14:16:49","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/la-ra-pour-les-voyagistes-5-facons-simples-de-demarrer-sans-equipe-de-developpement\/"},"modified":"2026-02-24T07:32:24","modified_gmt":"2026-02-24T07:32:24","slug":"la-ra-pour-les-voyagistes-5-facons-simples-de-demarrer-sans-equipe-de-developpement","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/fr\/resources\/la-ra-pour-les-voyagistes-5-facons-simples-de-demarrer-sans-equipe-de-developpement\/","title":{"rendered":"La RA pour les voyagistes : 5 fa\u00e7ons simples de d\u00e9marrer (sans \u00e9quipe de d\u00e9veloppement)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La r\u00e9alit\u00e9 augment\u00e9e vous intrigue. Vous avez entendu le buzz, lu les statistiques et vu le potentiel. Mais l&rsquo;id\u00e9e d&rsquo;avoir besoin de d\u00e9veloppeurs, d&rsquo;applications personnalis\u00e9es ou d&rsquo;une biblioth\u00e8que de contenu massive ? Il n&rsquo;en faut pas plus pour faire reculer n&rsquo;importe qui.   <\/p>\n\n<p class=\"wp-block-paragraph\">Bonne nouvelle : vous n&rsquo;avez pas besoin de remanier votre entreprise ou de vous ruiner pour vous lancer dans la RA. Vous pouvez commencer modestement et intelligemment. <\/p>\n\n<p class=\"wp-block-paragraph\">Voici cinq fa\u00e7ons simples d&rsquo;ajouter des exp\u00e9riences de type AR \u00e0 vos visites en utilisant les outils et le contenu dont vous disposez probablement d\u00e9j\u00e0.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-start-with-qr-codes-they-re-basically-ar-s-gateway-drug\"><span class=\"ez-toc-section\" id=\"1_Commencez_par_les_codes_QR_ils_sont_en_quelque_sorte_la_porte_dentree_de_la_RA\"><\/span>1. Commencez par les codes QR (ils sont en quelque sorte la porte d&rsquo;entr\u00e9e de la RA).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Les codes QR ne sont peut-\u00eatre pas tape-\u00e0-l&rsquo;\u0153il, mais ils sont fiables et presque tout le monde sait comment les utiliser.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous pouvez lier les codes QR \u00e0 :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Courtes vid\u00e9os de votre guide ou de vos partenaires expliquant un arr\u00eat<br\/><\/li>\n\n\n\n<li>Histoires audio ou interviews<br\/><\/li>\n\n\n\n<li>Recettes, cartes ou photos des coulisses en prime<br\/><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <em>Conseil : Imprimez-les et placez-les \u00e0 l&rsquo;enregistrement, sur vos v\u00e9hicules ou m\u00eame sur des cartes postales \u00e0 emporter \u00e0 la fin du circuit.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Et si vous souhaitez proposer du contenu derri\u00e8re l&rsquo;inscription \u00e0 un courrier \u00e9lectronique ? C&rsquo;est encore mieux : vous construisez votre base de donn\u00e9es tout en offrant quelque chose d&rsquo;authentiquement utile. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-683x1024.jpg\" alt=\"\" class=\"wp-image-8392\" style=\"width:397px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-683x1024.jpg 683w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-200x300.jpg 200w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-768x1152.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-1024x1536.jpg 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-1365x2048.jpg 1365w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/remy-augmento-XafWZ1vlsww-unsplash-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-2-use-lightweight-ar-tools-that-don-t-require-an-app\"><span class=\"ez-toc-section\" id=\"2_Utilisez_des_outils_de_RA_legers_qui_ne_necessitent_pas_dapplication\"><\/span>2. Utilisez des outils de RA l\u00e9gers qui ne n\u00e9cessitent pas d&rsquo;application.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Toutes les applications de r\u00e9alit\u00e9 augment\u00e9e ne n\u00e9cessitent pas que les invit\u00e9s t\u00e9l\u00e9chargent quelque chose depuis le magasin d&rsquo;applications. Des plateformes comme : <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/zap.works\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ZapWorks<br\/><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.8thwall.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>8e mur<br\/><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.adobe.com\/products\/aero.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Adobe Aero<br\/><\/strong><\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">&#8230;vous permettent de cr\u00e9er des exp\u00e9riences de r\u00e9alit\u00e9 augment\u00e9e qui se lancent directement \u00e0 partir d&rsquo;un navigateur mobile. Cela signifie qu&rsquo;il n&rsquo;y a pas de t\u00e9l\u00e9chargement, pas de connexion, pas de friction &#8211; il suffit de scanner et de partir. <\/p>\n\n<p class=\"wp-block-paragraph\">Pensez \u00e0 une peinture murale qui r\u00e9v\u00e8le une \u0153uvre d&rsquo;art cach\u00e9e, \u00e0 un b\u00e2timent qui prend vie gr\u00e2ce \u00e0 une vid\u00e9o ou \u00e0 une assiette de nourriture qui pr\u00e9sente une courte recette et une histoire d&rsquo;origine.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-3-turn-your-tour-route-into-a-layered-map\"><span class=\"ez-toc-section\" id=\"3_Transformez_votre_itineraire_en_une_carte_en_couches\"><\/span>3. Transformez votre itin\u00e9raire en une carte en couches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Si votre exp\u00e9rience suit un chemin fixe (circuit p\u00e9destre, itin\u00e9raire cyclable, boucle de ferry), vous pouvez cr\u00e9er une carte num\u00e9rique en couches \u00e0 l&rsquo;aide d&rsquo;outils tels que :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.google.com\/maps\/d\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Maps<br\/><\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mapbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mapbox<br\/><\/strong><\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ces cartes vous permettent de placer des \u00e9pingles contenant des informations suppl\u00e9mentaires (texte, images, vid\u00e9os, liens) que les visiteurs peuvent explorer \u00e0 leur guise.<\/p>\n\n<p class=\"wp-block-paragraph\">Il s&rsquo;agit d&rsquo;une solution id\u00e9ale pour les visites autoguid\u00e9es ou comme \u00ab\u00a0ressource suppl\u00e9mentaire\u00a0\u00bb pour les visiteurs qui souhaitent approfondir leurs connaissances une fois la visite termin\u00e9e.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-4-focus-on-content-first-ar-is-just-the-delivery-method\"><span class=\"ez-toc-section\" id=\"4_Se_concentrer_dabord_sur_le_contenu_%E2%80%93_lAR_nest_quune_methode_de_diffusion\"><\/span>4. Se concentrer d&rsquo;abord sur le contenu &#8211; l&rsquo;AR n&rsquo;est qu&rsquo;une m\u00e9thode de diffusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates bloqu\u00e9 sur le <em>comment<\/em>, concentrez-vous sur le <em>quoi<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous disposez probablement d\u00e9j\u00e0 d&rsquo;un contenu de qualit\u00e9 qui pourrait \u00eatre utilis\u00e9 pour la RA :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Une vieille photo du b\u00e2timent o\u00f9 vous vous arr\u00eatez<br\/><\/li>\n\n\n\n<li>Une citation de l&rsquo;artiste dont vous pr\u00e9sentez la peinture murale<br\/><\/li>\n\n\n\n<li>Une vid\u00e9o des coulisses de vos partenaires de la tourn\u00e9e gastronomique<br\/><\/li>\n\n\n\n<li>Un fichier audio de la meilleure histoire de votre guide<br\/><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Commencez par organiser vos histoires et vos m\u00e9dias existants, puis r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez les diffuser sous forme num\u00e9rique.  <em>Vous n&rsquo;avez pas besoin de cr\u00e9er du nouveau contenu pour l&rsquo;amour de la RA &#8211; il vous suffit de partager ce que vous avez d\u00e9j\u00e0 d&rsquo;une nouvelle mani\u00e8re.<\/em><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-5-make-it-optional-not-essential\"><span class=\"ez-toc-section\" id=\"5_Rendez-le_facultatif_pas_essentiel\"><\/span>5. Rendez-le facultatif, pas essentiel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Celle-ci est importante.<\/p>\n\n<p class=\"wp-block-paragraph\">Tous les invit\u00e9s ne voudront pas utiliser leur t\u00e9l\u00e9phone pendant votre visite, et c&rsquo;est tr\u00e8s bien ainsi. La RA ne doit jamais \u00eatre l&rsquo;\u00e9v\u00e9nement principal. Elle est l\u00e0 pour ajouter une couche pour ceux qui le souhaitent. Si l&rsquo;exp\u00e9rience fonctionne parfaitement sans elle, vous avez trouv\u00e9 le bon \u00e9quilibre.   <\/p>\n\n<p class=\"wp-block-paragraph\">En fait, plus vos \u00e9l\u00e9ments de RA seront discrets, plus ils sembleront naturels et plus les gens seront susceptibles de les utiliser.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thought-ar-is-just-enhanced-storytelling\"><span class=\"ez-toc-section\" id=\"Derniere_reflexion_La_RA_nest_quune_amelioration_de_la_narration\"><\/span><strong>Derni\u00e8re r\u00e9flexion : La RA n&rsquo;est qu&rsquo;une am\u00e9lioration de la narration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Il ne s&rsquo;agit pas de suivre les tendances. Il s&rsquo;agit de trouver de nouveaux moyens de diffuser les histoires, les informations et les exp\u00e9riences que vous proposez d\u00e9j\u00e0. La RA vous offre des outils pour d\u00e9velopper votre narration, rendre les moments calmes plus attrayants et donner aux visiteurs la libert\u00e9 d&rsquo;explorer \u00e0 leur propre rythme.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vous n&rsquo;avez pas besoin de lancer le prochain Pok\u00e9mon Go. Il vous suffit de commencer modestement et de rester curieux. <\/p>\n\n<p class=\"wp-block-paragraph\">Vous souhaitez discuter de la mani\u00e8re dont ce programme pourrait s&rsquo;int\u00e9grer \u00e0 vos visites ? Nous serions heureux de vous aider \u00e0 l&rsquo;explorer. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La r\u00e9alit\u00e9 augment\u00e9e (RA) est un outil puissant qui a le potentiel de rehausser le niveau de vos visites, activit\u00e9s ou destinations.<\/p>\n","protected":false},"author":12,"featured_media":15473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,27],"tags":[],"class_list":["post-15471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La RA pour les voyagistes : 5 fa\u00e7ons simples de d\u00e9marrer (sans \u00e9quipe de d\u00e9veloppement) | Palisis<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment am\u00e9liorer votre visite avec une visite AR. 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