{"id":13759,"date":"2025-08-12T15:18:21","date_gmt":"2025-08-12T15:18:21","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/porque-e-que-a-geracao-z-odeia-a-palavra-turista-%f0%9f%92%80\/"},"modified":"2026-02-24T07:16:25","modified_gmt":"2026-02-24T07:16:25","slug":"porque-e-que-a-geracao-z-odeia-a-palavra-turista-%f0%9f%92%80","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/pt-pt\/resources\/porque-e-que-a-geracao-z-odeia-a-palavra-turista-%f0%9f%92%80\/","title":{"rendered":"Porque \u00e9 que a Gera\u00e7\u00e3o Z odeia a palavra &#8220;turista&#8221; (\ud83d\udc80)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ah, sim, o eterno mist\u00e9rio do turismo moderno:<br\/>Porque \u00e9 que a Gera\u00e7\u00e3o Z recua perante a palavra &#8220;turista&#8221; como se fosse um flashback do tempo do teu pai que usava cal\u00e7\u00f5es e meias?<\/p>\n\n<p class=\"wp-block-paragraph\">O que se passa \u00e9 o seguinte. A Gera\u00e7\u00e3o Z n\u00e3o odeia viajar. Adora-as. Gasta com elas. D\u00e1-lhe prioridade. Mas n\u00e3o querem ser vistos como <em>turistas<\/em>, e ai do operador que os comercializa como se o fossem. E com a Gera\u00e7\u00e3o Z a representar quase <strong>19% da popula\u00e7\u00e3o do Reino Unido<\/strong>, as suas prefer\u00eancias s\u00e3o mais importantes do que nunca.      <\/p>\n\n<p class=\"wp-block-paragraph\">Vamos l\u00e1 desvendar a crise existencial que isto representa, est\u00e1 bem?<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-the-death-of-the-word-tourist\"><span class=\"ez-toc-section\" id=\"A_morte_da_palavra_%E2%80%9Cturista%E2%80%9D_%F0%9F%92%80\"><\/span>A morte da palavra &#8220;turista&#8221; \ud83d\udc80<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">O problema n\u00e3o \u00e9 a atividade. \u00c9 a imagem. &#8220;Turista&#8221; evoca uma vibra\u00e7\u00e3o muito espec\u00edfica, muito amaldi\u00e7oada:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Uma bolsa de pesco\u00e7o de marca cheia de moeda estrangeira<\/li>\n\n\n\n<li>T-shirts a condizer e um chefe de grupo que agita a bandeira<\/li>\n\n\n\n<li>Tirar uma fotografia dos teus ovos Benedict num pub irland\u00eas em Roma<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Para a Gera\u00e7\u00e3o Z, grita <strong>inaut\u00eantico<\/strong>, <strong>desconectado<\/strong> e, acima de tudo, <strong>b\u00e1sico<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"222\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/07\/youre-basic.gif\" alt=\"\" class=\"wp-image-8810\" style=\"width:840px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">N\u00e3o querem <em>visitar<\/em> uma cidade. Querem <em>viv\u00ea-la<\/em>.<br\/>N\u00e3o \u00e9 ver a <a href=\"https:\/\/www.palisis.com\/pt-pt\/resources\/a-mona-lisa-e-demasiado-pequena-como-transformar-as-criticas-dos-clientes-em-conteudo-de-ouro\/\">Mona Lisa<\/a> por detr\u00e1s de 84 iPads, mas descobrir um speakeasy de propriedade de queer numa padaria convertida onde o primo de algu\u00e9m \u00e9 DJ de deep cuts em cassete. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-do-they-want-to-be-called\"><span class=\"ez-toc-section\" id=\"Entao_como_e_que_eles_querem_ser_chamados\"><\/span>Ent\u00e3o, como \u00e9 que eles querem ser chamados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Preferem <em>&#8220;viajante<\/em>&#8220;, <em>&#8220;explorador<\/em>&#8221; ou <em>&#8220;n\u00f3mada digital<\/em>&#8220;, dependendo do ambiente.<br\/>Mas, sobretudo, n\u00e3o querem r\u00f3tulos. Querem sentir que trope\u00e7aram em algo fixe antes de ser fixe &#8211; mesmo que tenham chegado l\u00e1 atrav\u00e9s de uma lista intitulada &#8220;12 Secret Rooftop Bars in Paris&#8221;. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters\"><span class=\"ez-toc-section\" id=\"Porque_e_que_e_importante\"><\/span>Porque \u00e9 que \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Os n\u00fameros n\u00e3o mentem<\/strong>: De acordo com a <a href=\"https:\/\/www.travelperk.com\/blog\/gen-z-travel-statistics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">TravelPerk, 76% da Gera\u00e7\u00e3o Z<\/a> diz que est\u00e1 a viajar mais do que antes.<\/li>\n\n\n\n<li><strong>Viaja com aten\u00e7\u00e3o<\/strong>: Mais de <a href=\"https:\/\/www.condorferries.co.uk\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">metade dos viajantes da Gera\u00e7\u00e3o Z<\/a> prefere op\u00e7\u00f5es ecol\u00f3gicas, o que torna as viagens orientadas para os valores uma obriga\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Experi\u00eancias culturais:<\/strong> 26% planeavam ir a um concerto quando viajassem em 2025 e 25% tencionavam ir a uma exposi\u00e7\u00e3o de arte imersiva. Apenas 20% dos Millennials inquiridos planeavam qualquer uma destas actividades. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-enter-the-era-of-curated-chaos\"><span class=\"ez-toc-section\" id=\"Entra_na_era_%E2%9C%A8_do_caos_com_curadoria\"><\/span>Entra na era \u2728 do caos com curadoria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">O que a Gera\u00e7\u00e3o Z quer \u00e9 <em>espontaneidade alinhada com as vib<\/em>ra\u00e7\u00f5es.<br\/>Fazem reservas com anteced\u00eancia, mas s\u00f3 se sentirem que v\u00e3o desbloquear uma mem\u00f3ria essencial. Quer descobrir a hist\u00f3ria por detr\u00e1s da arte de rua. Querem o caf\u00e9 onde o empregado recomenda <em>o seu<\/em> prato preferido, n\u00e3o o que est\u00e1 escrito num quadro para &#8220;momentos de Instagram&#8221;.  <\/p>\n\n<p class=\"wp-block-paragraph\">Querem sentir-se locais, n\u00e3o conduzidos.<br\/>Por isso, sim, fazem um tour gastron\u00f3mico.<br\/>Mas s\u00f3 se se chamar algo como:<br\/><strong>&#8220;Um passeio ao fim da tarde pelos petiscos de Lisboa (com o ex-barman mais engra\u00e7ado da cidade)&#8221;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Eles n\u00e3o v\u00e3o clicar em:<br\/><strong>&#8220;LISBOA FOOD TOUR &#8211; 29,99 \u20ac &#8211; GUIA EM INGL\u00caS &#8211; 10 STOPS&#8221;<\/strong><\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Curiosidade<strong>: <\/strong>s\u00e3o gulosos! Um <a href=\"https:\/\/www.skyscanner.co.in\/news\/explore-india-through-food-a-culinary-trail-across-citieshttps:\/\/www.skyscanner.co.in\/news\/explore-india-through-food-a-culinary-trail-across-cities\" target=\"_blank\" rel=\"noreferrer noopener\">inqu\u00e9rito realizado pelo Skyscanner<\/a> revelou que a comida \u00e9 o fator mais importante (62%) para a Gera\u00e7\u00e3o Z na escolha de um destino de f\u00e9rias; \u00e9 mais importante do que o clima (54%) e as compras (41%). <\/td><\/tr><\/tbody><\/table><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-you-dear-operator\"><span class=\"ez-toc-section\" id=\"O_que_isto_significa_para_ti_caro_operador\"><\/span>O que isto significa para ti, caro operador<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">N\u00e3o estamos a dizer que tens de mudar a marca do teu passeio a p\u00e9 para uma &#8220;miss\u00e3o secund\u00e1ria&#8221;. (Embora&#8230; isso funcionasse.)<br\/>Mas alguns movimentos inteligentes podem fazer uma grande diferen\u00e7a. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e3o s\u00e3o turistas, s\u00e3o pessoas de dentro<\/strong><strong><br\/><\/strong>\u00c9 uma quest\u00e3o de perten\u00e7a: caf\u00e9s indie, arte de rua, divaga\u00e7\u00f5es nocturnas. N\u00e3o se limitam a visitar uma cidade, mergulham nela.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mostra, n\u00e3o digas<\/strong><strong><br\/><\/strong>As fotografias brilhantes parecem falsas. Eles querem UGC (conte\u00fado gerado pelo utilizador). Fotografias c\u00e2ndidas e imperfeitas que pare\u00e7am vividas.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Confia, mas torna-o real<\/strong><strong><br\/><\/strong>Desconfia dos clich\u00e9s das empresas, das cr\u00edticas falsas e dos conte\u00fados com spam. S\u00e3o atra\u00eddos por vozes genu\u00ednas; bloggers locais, pequenos criadores, companheiros de viagem. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Conhecedores de tecnologia, mas desconectados<br\/><\/strong>Olham para o TikTok &#8211; <a href=\"https:\/\/skift.com\/2024\/05\/24\/ask-skift-what-are-gen-zs-travel-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\">60% dizem que foi ele que desencadeou os seus planos de viagem<\/a>. No entanto, apesar de estarem sempre online, <a href=\"https:\/\/www.skyscanner.com\/tips-and-inspiration\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">93% concordam que viajar aumenta o seu bem-estar mental<\/a>. Eles querem pausas no ecr\u00e3, n\u00e3o aplica\u00e7\u00f5es guiadas.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Valores em primeiro lugar<\/strong><strong><br\/><\/strong>Sustentabilidade, diversidade, impacto: estas n\u00e3o s\u00e3o palavras-chave. S\u00e3o palavras que te fazem desistir. Se a tua excurs\u00e3o usa pl\u00e1stico ou evita andar a p\u00e9, eles v\u00e3o passar \u00e0 esquerda.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Energia da personagem principal<\/strong><br\/>Inspiram-se para marcar uma viagem ao estrangeiro com base nos locais dos seus jogos de v\u00eddeo, livros e filmes favoritos. Pensa em passeios tem\u00e1ticos inspirados por Emily em Paris, Stranger Things ou Assassin&#8217;s Creed. Os dados do Skyscanner mostram um aumento nas pesquisas de voos para conven\u00e7\u00f5es de jogos a n\u00edvel mundial  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Curiosidade: <\/strong><a href=\"https:\/\/www.skyscanner.co.in\/travel-trends\/astro-tourism\" target=\"_blank\" rel=\"noreferrer noopener\">76% dos viajantes indianos dizem que a atividade planet\u00e1ria e lunar<\/a>, como as luas cheias e Merc\u00fario retr\u00f3grado, pode aumentar o seu sentido de emo\u00e7\u00e3o e perturbar os seus planos de viagem.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-operators-need-to-do\"><span class=\"ez-toc-section\" id=\"O_que_os_operadores_devem_fazer\"><\/span>O que os operadores devem fazer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Esquece o &#8220;turista&#8221; e pensa em &#8220;contador de hist\u00f3rias&#8221;<\/strong><strong><br\/><\/strong>D\u00e1 outro nome \u00e0s tuas excurs\u00f5es. &#8220;Rastreio gastron\u00f3mico&#8221; em vez de &#8220;tour gastron\u00f3mico&#8221;. &#8220;Passeio pelas lendas urbanas&#8221; em vez de &#8220;visita \u00e0 cidade&#8221;. <\/li>\n\n\n\n<li><strong>Ser visto por pessoas de dentro<\/strong><strong><br\/><\/strong>Faz parcerias com bloguistas locais, criadores do TikTok e at\u00e9 micro-influenciadores. A Gera\u00e7\u00e3o Z confia sempre mais em posts aut\u00eanticos do que em an\u00fancios pagos.   <\/li>\n\n\n\n<li><strong>Mostra experi\u00eancias reais<\/strong><strong><br\/><\/strong>Pede aos antigos convidados da Gera\u00e7\u00e3o Z para partilharem o seu dia em fotografias ou pequenos v\u00eddeos. Nada de lamechas. Pensa em hist\u00f3rias do Snapchat, TikToks; r\u00e1pido, honesto, humano.  <\/li>\n\n\n\n<li><strong>Destaca os teus valores<\/strong><strong><br\/><\/strong>A tua viagem \u00e9 livre de pl\u00e1stico? <a href=\"https:\/\/www.palisis.com\/pt-pt\/resources\/sobrio-curioso-nao-significa-que-nao-te-divirtas-o-que-isso-significa-para-a-tua-visita-a-um-bar-ou-cervejaria\/\">Tens consci\u00eancia de que \u00e9s s\u00f3brio<\/a>? Tem como tema &#8220;do solo \u00e0 mesa&#8221;? Inclui isso logo no in\u00edcio. Eles passam a p\u00e1gina rapidamente, por isso usa declara\u00e7\u00f5es de valor como &#8220;amigo do ambiente&#8221; ou &#8220;apoio a artes\u00e3os locais&#8221;.   <\/li>\n\n\n\n<li><strong>Oferece escolha e explora\u00e7\u00e3o<\/strong><strong><br\/><\/strong>Estruturado? Aborrecido. Em vez disso, cria segmentos &#8220;escolhe a tua pr\u00f3pria aventura&#8221;. Uma introdu\u00e7\u00e3o hist\u00f3rica de 30 minutos, depois um desvio gastron\u00f3mico opcional ou uma extens\u00e3o de passeio art\u00edstico.   <\/li>\n\n\n\n<li><strong>Planta ramos de oliveira<\/strong><strong><br\/><\/strong>Organiza eventos comunit\u00e1rios regulares destinados aos habitantes locais, &#8220;noites de exploradores&#8221; durante a semana ou fins-de-semana de descoberta em fam\u00edlia. Mostra que \u00e9s mais do que uma visita guiada. <\/li>\n\n\n\n<li><strong>Apoia a desintoxica\u00e7\u00e3o digital<\/strong><strong><br\/><\/strong>Oferece momentos sem QR. Mapas impressos ou sugest\u00f5es de conversa\u00e7\u00e3o. Quando se desligarem, v\u00e3o lembrar-se.  <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-but-what-about-the-rest-of-us\"><span class=\"ez-toc-section\" id=\"Mas_e_o_resto_de_nos\"><\/span>Mas e o resto de n\u00f3s?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Os Millennials est\u00e3o exaustos.<\/li>\n\n\n\n<li>A gera\u00e7\u00e3o X \u00e9 discretamente competente e profundamente c\u00ednica.<\/li>\n\n\n\n<li>Os &#8220;boomers&#8221; s\u00f3 querem saber onde fica a casa de banho e como evitar as escadas.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">E tu, que est\u00e1s a ler isto? Provavelmente \u00e9s um de n\u00f3s. Estamos todos a tentar acompanhar uma gera\u00e7\u00e3o que comunica atrav\u00e9s de memes, que valoriza mais as vibra\u00e7\u00f5es do que os valores e que considera que <em>ficar offline durante a tarde<\/em> \u00e9 um ato radical de autocuidado.  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00e3o tens de te tornar na Gera\u00e7\u00e3o Z. Mas se eles s\u00e3o o teu mercado, ajuda falar a sua l\u00edngua. S\u00f3&#8230; talvez n\u00e3o uses o \ud83d\udc80 nos teus e-mails de marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">A n\u00e3o ser que estejas a ser ir\u00f3nico. Nesse caso:<br\/>Same. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>E o que isso significa para o resto de n\u00f3s, adultos tragicamente fora de contacto<\/p>\n","protected":false},"author":12,"featured_media":13761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,131],"tags":[],"class_list":["post-13759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Porque \u00e9 que a Gera\u00e7\u00e3o Z odeia a palavra &quot;turista&quot; (\ud83d\udc80) | Palisis<\/title>\n<meta name=\"description\" content=\"Explora as prefer\u00eancias \u00fanicas dos viajantes da Gera\u00e7\u00e3o Z e a sua avers\u00e3o a serem rotulados como turistas no turismo moderno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.palisis.com\/pt-pt\/resources\/porque-e-que-a-geracao-z-odeia-a-palavra-turista-%f0%9f%92%80\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porque \u00e9 que a Gera\u00e7\u00e3o Z odeia a palavra &quot;turista&quot; 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