{"id":14837,"date":"2022-12-13T16:54:00","date_gmt":"2022-12-13T16:54:00","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/encontra-um-equilibrio-entre-precos-dinamicos-e-satisfacao-do-cliente\/"},"modified":"2026-02-24T07:24:55","modified_gmt":"2026-02-24T07:24:55","slug":"encontra-um-equilibrio-entre-precos-dinamicos-e-satisfacao-do-cliente","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/pt-pt\/resources\/encontra-um-equilibrio-entre-precos-dinamicos-e-satisfacao-do-cliente\/","title":{"rendered":"Encontra um equil\u00edbrio entre pre\u00e7os din\u00e2micos e satisfa\u00e7\u00e3o do cliente"},"content":{"rendered":"\n

O teu neg\u00f3cio de excurs\u00f5es ou de transportes est\u00e1 pronto para acabar com os pre\u00e7os fixos e come\u00e7ar a ajustar-se para refletir a economia, a disponibilidade, a procura, os eventos especiais e simplesmente otimizar os lucros? Ent\u00e3o est\u00e1 na altura de aplicar a vantagem competitiva da modela\u00e7\u00e3o din\u00e2mica de pre\u00e7os \u00e0s suas opera\u00e7\u00f5es. <\/p>\n\n

Imagina por um momento que \u00e9s um operador tur\u00edstico hop-on-hop-off<\/a> na \u00e9poca alta e que est\u00e1s perto da tua capacidade, podes acrescentar 5% ao pre\u00e7o do bilhete para fazer face \u00e0 oferta e \u00e0 procura. Sabes que os teus lugares j\u00e1 est\u00e3o quase cheios, por isso, a partir daqui, qualquer lugar que vendas est\u00e1 a otimizar os lucros. (ver imagem abaixo) <\/p>\n\n

<\/span>Algumas maneiras de incorporar pre\u00e7os din\u00e2micos, com base em…<\/span><\/h2>\n\n
    \n
  1. Procura <\/li>\n\n\n\n
  2. Capacidade<\/li>\n\n\n\n
  3. Tipo de bilhete<\/li>\n\n\n\n
  4. Hora do dia<\/li>\n\n\n\n
  5. Sazonalidade anual <\/li>\n\n\n\n
  6. Tempo<\/li>\n\n\n\n
  7. Limiares de reserva avan\u00e7ada<\/li>\n\n\n\n
  8. Eventos especiais\/ feriados<\/li>\n\n\n\n
  9. Pre\u00e7os da concorr\u00eancia<\/li>\n\n\n\n
  10. Tamanho do grupo<\/li>\n\n\n\n
  11. Promo\u00e7\u00f5es<\/li>\n\n\n\n
  12. Agrupamento<\/li>\n<\/ol>\n\n

    A Palisis tem vindo a oferecer op\u00e7\u00f5es de pre\u00e7os vari\u00e1veis dentro da nossa solu\u00e7\u00e3o, o que est\u00e1 a iniciar esta mudan\u00e7a estrat\u00e9gica para os operadores. A ado\u00e7\u00e3o das nossas regras de pre\u00e7os din\u00e2micos por parte dos clientes sugere que o segmento de excurs\u00f5es e actividades est\u00e1 pronto para implementar este modelo de pre\u00e7os com pontos de pre\u00e7os flutuantes que visam diferentes compradores em v\u00e1rios momentos. <\/p>\n\n

    <\/span>Por onde come\u00e7ar com os pre\u00e7os din\u00e2micos?<\/span><\/h2>\n\n

    Pensemos numa estrat\u00e9gia de pre\u00e7os para a \u00e9poca baixa e para os dias de semana, normalmente per\u00edodos de baixa procura, para come\u00e7ar a recolher amostras e oferecer incentivos de pre\u00e7os aos viajantes. O objetivo \u00e9 reduzir os lugares vazios, aumentar os lucros, recompensar as reservas antecipadas e dar \u00e0 equipa a possibilidade de fazer previs\u00f5es inteligentes, continuando a satisfazer as expectativas dos clientes. <\/p>\n\n

    As reservas antecipadas e as redu\u00e7\u00f5es de pre\u00e7os sazonais s\u00e3o algo com que os viajantes se habituaram a contar. Ainda assim, varia\u00e7\u00f5es dr\u00e1sticas de pre\u00e7os de um dia para o outro, sem raz\u00e3o aparente, podem deixar uma impress\u00e3o errada e causar d\u00favidas sobre o valor percebido. Ao definir novos pre\u00e7os, s\u00ea sensato. <\/p>\n\n

    No nosso \u00faltimo artigo, fal\u00e1mos de como os pre\u00e7os din\u00e2micos n\u00e3o se destinam apenas a sites de com\u00e9rcio eletr\u00f3nico.<\/a> No entanto, esta \u00e9 uma das vias mais plaus\u00edveis para experimentar, testar e ajustar. Mas o pr\u00f3ximo passo ser\u00e1 conceder altera\u00e7\u00f5es de pre\u00e7os em todos os canais e distribui\u00e7\u00e3o. <\/p>\n\n

    A partir da nossa loja virtual, os clientes da Palisis podem aceder a esta funcionalidade e come\u00e7ar a construir o plano de pre\u00e7os para teste e implementa\u00e7\u00e3o. Tudo se resume \u00e0 ocupa\u00e7\u00e3o e \u00e0 maximiza\u00e7\u00e3o da capacidade com controlo do fluxo e dos tipos de bilhetes. <\/p>\n\n

    Abaixo est\u00e1 uma representa\u00e7\u00e3o gr\u00e1fica de como os pre\u00e7os podem ser configurados para mudar ao longo do tempo com base nos crit\u00e9rios e limiares estabelecidos. <\/p>\n\n

    \"\"<\/figure>\n\n

    As vantagens a longo prazo de estabelecer o modelo de pre\u00e7os de forma correta e estrat\u00e9gica desde o in\u00edcio d\u00e3o ao operador o controlo para otimizar os lucros e o acesso para ajustar os pre\u00e7os ao valor percebido pelo cliente. <\/p>\n\n

    <\/span>OTAs para acomodar pre\u00e7os din\u00e2micos<\/span><\/h2>\n\n

    Estamos a preparar-nos para o momento em que as ag\u00eancias de viagens online (OTAs) come\u00e7arem a acomodar os pre\u00e7os din\u00e2micos. Os obst\u00e1culos que teremos de ultrapassar incluem: qual ser\u00e1 o aspeto destes contratos actualizados com as OTAs, qual ser\u00e1 o papel da paridade de pre\u00e7os e qual \u00e9 o fluxo direcional dos dados? <\/p>\n\n

    A nossa equipa est\u00e1 em constante comunica\u00e7\u00e3o com os nossos parceiros OTA para criar, conceber e testar novas funcionalidades – podes ter a certeza de que este t\u00f3pico est\u00e1 no centro das conversas de desenvolvimento. <\/p>\n\n

    <\/span>Sobre Palisis<\/span><\/h3>\n\n

    A Palisis<\/a> \u00e9 o fornecedor l\u00edder de tecnologia de solu\u00e7\u00f5es abrangentes de vendas e opera\u00e7\u00f5es para empresas de turismo e transportes em todo o mundo. Gra\u00e7as \u00e0 sua vasta experi\u00eancia, ao seu conhecimento espec\u00edfico do mercado, \u00e0 sua orienta\u00e7\u00e3o para o consumidor e para os processos, a Palisis \u00e9 o “pacemaker” tecnol\u00f3gico do sector. Como fornecedor de servi\u00e7os completos, a Palisis apoia os seus processos de neg\u00f3cio e procedimentos operacionais com a solu\u00e7\u00e3o mais eficiente e fi\u00e1vel dispon\u00edvel. Atualmente, as solu\u00e7\u00f5es Palisis s\u00e3o utilizadas com sucesso e efic\u00e1cia por clientes em mais de 100 pa\u00edses em todo o mundo. <\/p>\n\n

    <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Aplica a vantagem competitiva da modela\u00e7\u00e3o din\u00e2mica de pre\u00e7os \u00e0s tuas opera\u00e7\u00f5es<\/p>\n","protected":false},"author":2,"featured_media":14842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,28],"tags":[],"class_list":["post-14837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-operations"],"acf":[],"yoast_head":"\nEncontra um equil\u00edbrio entre pre\u00e7os din\u00e2micos e satisfa\u00e7\u00e3o do cliente | Palisis<\/title>\n<meta name=\"description\" content=\"Aplica a vantagem competitiva da modela\u00e7\u00e3o din\u00e2mica de pre\u00e7os \u00e0s tuas opera\u00e7\u00f5es. 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