{"id":15476,"date":"2025-06-05T14:59:12","date_gmt":"2025-06-05T14:59:12","guid":{"rendered":"https:\/\/www.palisis.com\/resources\/o-que-os-quiosques-da-mcdonalds-podem-ensinar-aos-operadores-turisticos-sobre-como-vender-mais\/"},"modified":"2026-02-24T07:32:26","modified_gmt":"2026-02-24T07:32:26","slug":"o-que-os-quiosques-da-mcdonalds-podem-ensinar-aos-operadores-turisticos-sobre-como-vender-mais","status":"publish","type":"post","link":"https:\/\/www.palisis.com\/pt-pt\/resources\/o-que-os-quiosques-da-mcdonalds-podem-ensinar-aos-operadores-turisticos-sobre-como-vender-mais\/","title":{"rendered":"O que os quiosques da McDonald&#8217;s podem ensinar aos operadores tur\u00edsticos sobre como vender mais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quando a McDonald&#8217;s lan\u00e7ou os quiosques self-service, n\u00e3o foi apenas para acelerar as filas de espera. Foi uma mudan\u00e7a cuidadosamente testada que levou a um <strong>aumento das despesas, a uma melhor experi\u00eancia do cliente e a uma redu\u00e7\u00e3o dos custos com o pessoal<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">O que \u00e9 que isso tem a ver com excurs\u00f5es e atrac\u00e7\u00f5es?<\/p>\n\n<p class=\"wp-block-paragraph\">Muito, na verdade.<\/p>\n\n<p class=\"wp-block-paragraph\">Porque a mesma psicologia que convence algu\u00e9m a adicionar batatas fritas ou a aumentar o tamanho da sua Coca-Cola&#8230; pode ser usada para vender uma visita guiada, uma entrada priorit\u00e1ria ou um passe sem filas.<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos l\u00e1 ver o que se passa.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-people-spend-more-when-they-re-in-control\"><span class=\"ez-toc-section\" id=\"1_As_pessoas_gastam_mais_quando_estao_em_controlo\"><\/span>1. As pessoas gastam mais quando est\u00e3o em controlo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A McDonald&#8217;s descobriu que os clientes <strong>gastam 15-20% mais<\/strong> nos quiosques. Porqu\u00ea? <br\/>N\u00e3o h\u00e1 press\u00e3o. N\u00e3o h\u00e1 fila atr\u00e1s de ti. N\u00e3o h\u00e1 funcion\u00e1rios \u00e0 espera enquanto fazes um e ah.  <\/p>\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia parece mais calma e mais pessoal. Essa pequena mudan\u00e7a faz com que as pessoas estejam mais abertas a acrescentar extras &#8211; quer seja uma sobremesa ou, no teu caso, uma fotografia de recorda\u00e7\u00e3o ou um upgrade para lugares VIP. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-683x1024.jpg\" alt=\"\" class=\"wp-image-8465\" style=\"width:285px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-683x1024.jpg 683w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-200x300.jpg 200w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-768x1152.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-1024x1536.jpg 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-1365x2048.jpg 1365w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/onesix-Uq6SoEnPdQ0-unsplash-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-2-it-s-not-just-a-screen-it-s-visual-psychology\"><span class=\"ez-toc-section\" id=\"2_Nao_se_trata_apenas_de_um_ecra_%E2%80%93_e_psicologia_visual\"><\/span>2. N\u00e3o se trata apenas de um ecr\u00e3 &#8211; \u00e9 psicologia visual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Os quiosques n\u00e3o se limitam a mostrar op\u00e7\u00f5es &#8211; <em>apresentam-nas<\/em>.<br\/>Queijo derretido, batatas fritas estaladi\u00e7as, bebidas geladas. Estas imagens activam os desejos e fazem do &#8220;Sim&#8221; a escolha mais f\u00e1cil. <\/p>\n\n<p class=\"wp-block-paragraph\">Os operadores tur\u00edsticos podem fazer o mesmo. Pensa: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Imagens n\u00edtidas dos teus melhores add-ons<br\/><\/li>\n\n\n\n<li>Bot\u00f5es proeminentes para &#8220;Adicionar bilhete&#8221; ou &#8220;Atualizar agora&#8221;<br\/><\/li>\n\n\n\n<li>Sugest\u00f5es temporizadas que aparecem no momento perfeito<br\/><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-3-more-options-bigger-baskets\"><span class=\"ez-toc-section\" id=\"3_Mais_opcoes_cestos_maiores\"><\/span>3. Mais op\u00e7\u00f5es = cestos maiores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Os quiosques facilitam a personaliza\u00e7\u00e3o.<br\/>Queres bacon em vez de queijo? Podes faz\u00ea-lo. <\/p>\n\n<p class=\"wp-block-paragraph\">Aplica isso ao turismo e \u00e9:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Adiciona um guia \u00e1udio<br\/><\/li>\n\n\n\n<li>Inclui o transporte<br\/><\/li>\n\n\n\n<li>Passa para um passeio mais longo<br\/><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Quando s\u00e3o dadas op\u00e7\u00f5es flex\u00edveis aos clientes, eles exploram &#8211; e cada escolha que adicionam constr\u00f3i um total maior.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-4-you-get-data-with-every-tap\"><span class=\"ez-toc-section\" id=\"4_Obtem_dados_com_cada_toque\"><\/span>4. Obt\u00e9m dados com cada toque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"2391\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited.jpg\" alt=\"\" class=\"wp-image-8525\" style=\"width:246px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited.jpg 1792w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-225x300.jpg 225w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-767x1024.jpg 767w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-768x1025.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-1151x1536.jpg 1151w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/06\/IMG-20250521-WA0006-Keywi-Luxembourg-Sightseeing-Self-Service-Device-edited-1535x2048.jpg 1535w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Os quiosques n\u00e3o se esquecem de fazer upsell.<br\/>N\u00e3o se cansam nem saltam o gui\u00e3o. Recolhe dados limpos e consistentes em cada reserva. <\/p>\n\n<p class=\"wp-block-paragraph\">Isso significa que aprendes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Que extras as pessoas escolhem<br\/><\/li>\n\n\n\n<li>Que produtos convertem melhor<br\/><\/li>\n\n\n\n<li>A que horas do dia precisas de menos pessoal no local<br\/><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-5-you-free-up-your-team-to-focus-on-experience\"><span class=\"ez-toc-section\" id=\"5_Liberta_a_tua_equipa_para_se_concentrar_na_experiencia\"><\/span>5. Liberta a tua equipa para se concentrar na experi\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-1024x576.jpg\" alt=\"\" class=\"wp-image-7199\" style=\"width:292px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-1024x576.jpg 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-300x169.jpg 300w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-768x432.jpg 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-1536x864.jpg 1536w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Mersey-Ferries-Buyer-Journey-Devices-Stills-Exports.00_03_08_20.Still021-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Quanto menos o seu pessoal tiver de se preocupar com o processamento de reservas ou com a gest\u00e3o de filas, mais pode fazer o que realmente importa: receber os convidados, responder a perguntas e dar personalidade ao dia.<\/p>\n\n<p class=\"wp-block-paragraph\">A McDonald&#8217;s fez isto para fazer face \u00e0 escassez de m\u00e3o de obra, ao aumento dos custos e \u00e0 necessidade de um servi\u00e7o mais r\u00e1pido. Parece-te familiar? <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mas_o_que_acontece_quando_algo_corre_mal\"><\/span>Mas o que acontece quando algo corre mal?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-1024x853.png\" alt=\"\" class=\"wp-image-6934\" style=\"width:351px;height:auto\" srcset=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-1024x853.png 1024w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-300x250.png 300w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-768x640.png 768w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices-1536x1280.png 1536w, https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/03\/Self-service-POS-Outdoor-devices.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Mesmo a melhor experi\u00eancia num quiosque n\u00e3o \u00e9 sempre perfeita. O papel acaba, um cliente seleciona o bilhete errado ou algu\u00e9m quer um reembolso e n\u00e3o h\u00e1 ningu\u00e9m para ajudar. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que adicion\u00e1mos uma nova <strong>sec\u00e7\u00e3o de administra\u00e7\u00e3o<\/strong> aos nossos dispositivos de auto-atendimento. D\u00e1 ao teu pessoal no local uma forma segura de: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reimprime bilhetes no local<\/li>\n\n\n\n<li>Emite reembolsos com um clique sem ter de iniciar sess\u00e3o no back office<\/li>\n\n\n\n<li>Acompanha a atividade atrav\u00e9s de uma pista de auditoria para responsabiliza\u00e7\u00e3o<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Isto d\u00e1-te o melhor dos dois mundos. <a href=\"https:\/\/www.palisis.com\/pt-pt\/solucoes\/emissao-de-bilhetes-sem-problemas\/dispositivos-quiosques-self-service\/\">Autosservi\u00e7o<\/a> quando as coisas correm bem. Capacita o pessoal quando as coisas n\u00e3o correm bem. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-this-thinking-to-your-tours\"><span class=\"ez-toc-section\" id=\"Leva_este_pensamento_para_as_tuas_visitas\"><\/span>Leva este pensamento para as tuas visitas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Na Palisis, ajud\u00e1mos operadores, desde ferries a passeios a p\u00e9, a utilizar quiosques self-service para vender mais, simplificar as opera\u00e7\u00f5es e melhorar o percurso do cliente.  <\/p>\n\n<p class=\"wp-block-paragraph\">Transfere o nosso <a href=\"https:\/\/www.palisis.com\/pt-pt\/resources\/sistemas-pos-para-operadores-turisticos-um-guia-simples\/\">guia de sistemas POS para operadores tur\u00edsticos<\/a> e <a href=\"https:\/\/www.palisis.com\/pt-pt\/contacta-nos\/\">vamos conversar<\/a>. Vamos mostrar-te como o quiosque pode tornar-se o teu vendedor mais consistente e com melhor desempenho. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O McDonalds pode ensinar-nos muita coisa. E n\u00e3o \u00e9 s\u00f3 sobre fast food! Os quiosques self-service oferecem li\u00e7\u00f5es que todos os operadores tur\u00edsticos devem aprender a partir de agora.  <\/p>\n","protected":false},"author":12,"featured_media":15481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,49,56],"tags":[],"class_list":["post-15476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-article","category-ticketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que os quiosques da McDonald&#039;s podem ensinar aos operadores tur\u00edsticos sobre como vender mais | Palisis<\/title>\n<meta name=\"description\" content=\"Descobre a psicologia por detr\u00e1s dos quiosques McDonalds e como estes podem aumentar o valor das encomendas e 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content=\"https:\/\/www.palisis.com\/pt-pt\/resources\/o-que-os-quiosques-da-mcdonalds-podem-ensinar-aos-operadores-turisticos-sobre-como-vender-mais\/\" \/>\n<meta property=\"og:site_name\" content=\"Palisis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/palisis\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-05T14:59:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T07:32:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.palisis.com\/wp-content\/uploads\/2025\/05\/What-McDonalds-kiosks-can-teach-tour-operators-about-selling-more-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Sum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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