Purchase Patterns

Booking Behaviours.

When and how did travellers book in 2023? The baseline year set the tone: predominantly onsite, last-minute, and concentrated in a narrow morning window.

83% book onsite

The onsite baseline

In 2023, 83% of all HOHO tickets were bought at the point of departure, stops, kiosks, or directly from sales staff. This established the baseline for an industry built around real-time, in-person purchase. API partners drove 14%, with direct online and box office accounting for the remainder.

The 24-hour pass already dominated at 53% of bookings, with 48-hour at 14% and 12-hour just 3%. Booking activity concentrated heavily into the late morning: hours 10 and 11 alone accounted for 38% of all daily bookings. Saturdays were the busiest day at 17.7%, and August the busiest month at 12.7%.

38%
morning window
Bookings between 10am-12pm local time
53%
24hr tickets
Most popular ticket duration
12.7%
August peak
Busiest month for bookings
Data Exploration

Booking pattern visualizations

Explore the interactive charts showing channel mix, seasonality, and booking timing.

Channel Mix
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Monthly Seasonality
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Price-plan Mix
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Bookings by Day
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Bookings by Hour
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Full Analysis Available

Get the complete 2023 booking baseline

This is just a preview. The full 2023 State of HOHO report establishes baseline channel splits, daily and hourly patterns, and seasonal trends used as comparison in later years.

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