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How do booking patterns differ across the globe? Compare performance across North America, Europe, and MENA.
Regional markets show striking differences in traveller behaviour. North American operators command a 52% price premium ($46.44 vs $24.27 global average), but face higher refund rates at 4.8%. Their summer season is more concentrated, with May-August representing 63% of annual bookings compared to 46% globally.
MENA stands out for its reliance on multi-day passes—60% of tickets are 48-hour versus just 14% globally. European operators mirror global patterns most closely, with slightly lower unused ticket rates (4.5% vs 5.3%) and more competitive 72-hour pricing at €34.12 versus €43.28 globally.
Explore the interactive charts comparing channel mix, seasonality, and pricing across regions.
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This is just a preview. The full State of the Industry report includes detailed regional breakdowns, seasonal patterns, and tailored recommendations for each market.
Insights, data visualizations, and actionable recommendations.
Who books hop-on hop-off tours? Discover the demographics and preferences driving the industry.
When do travellers book? Understanding the shift between online and onsite purchasing.
What are travellers willing to pay? Regional pricing variations and optimal price points.