Regional Deep Dives.

North American operators commanded a clear price premium in 2023: average ticket prices hit $42.77 — 52% above the global $25.48. Their summer was tightly compressed, with June-September representing 72% of annual bookings (vs 47% globally), but refund rates ran higher at 5.2%. The 24-hour pass dominated almost entirely at 95% of NA bookings.

MENA stood out for its 48-hour pass dominance — 52% of tickets versus just 14% globally — paired with deep discounts averaging €30.64, more than triple the global average. Europe aligned closely with global benchmarks: median ticket price €20.16, slightly cheaper 72-hour passes at €33.86, and the lowest unused-ticket rate at 4.2%.