Plate-forme
Découvrez les possibilités de Palisis
Élargissez votre audience et augmentez vos ventes
Solutions
Guichet unique
Rationalisez vos opérations commerciales dans le secteur du voyage
Augmentez votre portée commerciale avec TourCMS
Des boutiques en ligne aux widgets, en passant par les API personnalisées
Intégrations
Aperçu
Découvrez comment Palisis soutient votre secteur d’activité
Découvrez, grâce aux témoignages d’opérateurs, comment nous soutenons votre entreprise.
Secteurs
Contrôlez vos foules sans effort
Billetterie en ligne instantanée pour les opérateurs de trains touristiques
Réduisez les files d’attente et simplifiez les réservations
Faites passer votre présence en ligne au niveau supérieur
Études de cas
Entreprise
Catégories
Articles en vedette
What happened after the booking in 2023? The baseline year reveals where revenue leaked, and which channel was already the biggest culprit.
On average, 2.8% of tickets were refunded in 2023, representing over 157,000 tickets and more than €3.2 million in lost revenue. Add the 5% of tickets that went completely unused, and the opportunity cost is clear from the baseline year.
The pattern was already established in 2023: while APIs drove just 14% of total bookings, they accounted for 33.7% of all refunds which is over a third. Group tickets carried the highest refund rate of any category at 7.4%, more than double the adult rate. This baseline informed the tighter cancellation strategies recommended in later years.
Explore the interactive charts showing refund patterns across months, channels, and passenger categories.
Access all visualizations and detailed analysis.
By downloading, you agree to our Privacy Policy.
This is just a preview. The full 2023 State of HOHO report establishes the refund baseline by month, channel, and passenger category, used as comparison in later reports.
Insights, data visualizations, and actionable recommendations.