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What are travellers willing to pay? Benchmark your pricing against 2.8 million bookings across the global HOHO industry.
Pricing is always a hot topic for operators—finding the balance between what travellers will pay and what it costs to run the business. Across all Palisis HOHO operators in 2024, the median ticket price landed at €22.43, though prices varied significantly by ticket duration and passenger type.
Family tickets commanded the highest average at €54.20, while the popular 24-hour pass averaged €26.58. With only 4.5% of tickets receiving a discount (averaging €9.52 off), there’s room to experiment with strategic promotions without eroding overall yield.
Explore the interactive chart showing price distribution by passenger type.
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This is just a preview. The full State of the Industry report includes regional pricing comparisons, discount analysis, and dynamic pricing recommendations.
Insights, data visualizations, and actionable recommendations.
Who books hop-on hop-off tours? Discover the demographics and preferences driving the industry.
When do travellers book? Understanding the shift between online and onsite purchasing.
From purchase to redemption—and sometimes refund. Understanding the full ticket journey.