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Rider Patterns

Hopping Behaviour.

When do travellers actually hop on in 2025? The booking window keeps shrinking, with same-day travel now firmly the norm.

2.35 buses per rider

From booking to boarding

The “right now” ride won 2025. 73% of tickets were used the same day they were purchased, up from 66% in 2024. For the shrinking minority who book in advance, the average lead time fell to just 2.7 days. Three-year trend: 4.2 days (2023) → 3.5 days (2024) → 2.7 days (2025).

Once riders board, they ride harder. Time-based ticket holders averaged 2.35 buses in 2025 (up from 2.25), with activity peaking between 11am and 3pm. Saturdays carry 16.3% of weekly scans — slightly down from 17% in 2024 but still the busiest day for staffing decisions.

73%

same-day use

Up from 66% in 2024

2.7 days

avg lead time

Down from 3.5 days

2.35

buses per rider

Average hops taken

16.3%

Saturday peak

Busiest day for scans

Data Exploration

Hopping behaviour visualizations

Explore the interactive charts showing ticket lead times, hop frequency, and ride timing.

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View All 25 Visualizations

Full Analysis Available

Optimise your routes with rider data

This is just a preview. The full 2025 State of HOHO report includes hourly patterns, three-year booking-window trends, and recommendations for fleet and staff optimisation.

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