Regional Deep Dives.

North American operators continued to command a price premium in 2025: average ticket prices hit $41.70, 41% above the global $29.42. Their summer is more concentrated, with June-August representing 52% of annual bookings (vs 36% globally), though refund rates remain elevated at 4.2%.

MENA stands out for its 48-hour pass dominance, 62% of tickets versus just 12% globally, paired with deep discounts averaging €26.55, more than triple the global average. Europe aligns most closely with global benchmarks, but with sharper pricing: 72-hour passes at €35.51 (vs €42.63 globally) and the lowest average discount at €6.81.