One partner wants a net rate. Another demands 30% commission. You’re trying to stay visible on OTAs without gutting your margins, and meanwhile, your direct website needs to look like the best deal in town.
Until now, you had two options: duplicate products or sacrifice control.
Pricing by Agent changes that. You can now configure different price rules for different partners, without breaking your setup or your sanity.
Here’s the challenge
Selling through multiple channels is essential. But every channel takes a cut. GetYourGuide might take 25–35%. A local hotel partner might charge 10%. If you only have one base price, that commission has to come out of your pocket.
Many operators inflate their core prices to cover this, which creates another problem: your direct price starts looking worse than your OTA listing.
What is Pricing by Agent?
It’s a new feature in TourCMS that lets you:
- Set different prices for different partners
- Choose between fixed amount or percentage-based adjustments
- Automatically sync these prices via API with supported OTA integrations (like GYG and Expedia)
- Keep your direct and partner pricing clean, connected, and accurate
You build one product. Then apply logic per partner or partner group.
Real-world examples:
- You increase your OTA price by 15% to offset commission
- A regional partner gets a discounted rate to boost local sales
- Your direct webshop stays competitive with your best possible offer
Why now?
More OTAs are shifting to API-based price management, even relying on APIs for their add-ons and packages. That means manual overrides and flat commissions are quickly becoming outdated.
And with margins tighter than ever, operators need smarter ways to protect their bottom line without overcomplicating their tools.
Pricing by Agent was built to meet that moment. It gives you more flexibility, more control, and fewer workarounds.
Check out our support article to learn how to get started with Pricing by Agent