Revenue Protection

Ticket Lifecycle & Refunds.

What happened after the booking in 2023? The baseline year reveals where revenue leaked, and which channel was already the biggest culprit.

2.8% refund rate

Protecting your revenue

On average, 2.8% of tickets were refunded in 2023, representing over 157,000 tickets and more than €3.2 million in lost revenue. Add the 5% of tickets that went completely unused, and the opportunity cost is clear from the baseline year.

The pattern was already established in 2023: while APIs drove just 14% of total bookings, they accounted for 33.7% of all refunds which is over a third. Group tickets carried the highest refund rate of any category at 7.4%, more than double the adult rate. This baseline informed the tighter cancellation strategies recommended in later years.

2.8%

overall refunds

Average ticket refund rate

unused tickets

Sold but never scanned

33.7%

API refund share

Despite only 14% of bookings

7.4%

group refund rate

Highest of any passenger category

Data Exploration

Refund and lifecycle visualizations

Explore the interactive charts showing refund patterns across months, channels, and passenger categories.

Click to expand

View All 19 Visualizations

Full Analysis Available