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When and how do travellers book their HOHO tickets? The data reveals a strong preference for last-minute, onsite purchases.
Despite the growth of online travel booking, the hop-on hop-off industry remains predominantly an onsite purchase. 82% of all HOHO tickets are bought at the point of departure—at stops, kiosks, or directly from sales staff.
This presents both opportunities and challenges for operators. High foot traffic converts well, but advanced booking remains an untapped market. With only 2% booking through direct online channels and 14% via API partners, there’s significant room to grow pre-arrival sales.
Explore the interactive charts showing channel mix, seasonality, and booking timing.
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This is just a preview. The full State of the Industry report includes detailed breakdowns, regional comparisons, and actionable recommendations.
Insights, data visualizations, and actionable recommendations.
Who books hop-on hop-off tours? Discover the demographics and preferences driving the industry.
What are travellers willing to pay? Regional pricing variations and optimal price points.
From purchase to redemption—and sometimes refund. Understanding the full ticket journey.