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Who's hopping on? The data reveals a clear picture — solo adventurers and couples dominate the seats.
While hop-on hop-off buses welcome travellers of all group sizes, the data tells a clear story: adults travelling alone or in pairs fill the majority of seats. Solo bookings account for 36% of all transactions, with two-ticket bookings at 42%—together representing over three-quarters of all bookings.
Larger groups remain a smaller but valuable segment. Bookings with three or more tickets make up just 21% of volume, presenting opportunities for targeted family bundles and group promotions to grow this underserved market.
Explore the interactive charts showing booking size distribution and passenger mix.
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This is just a preview. The full State of the Industry report includes demographic breakdowns, regional comparisons, and actionable recommendations for targeting different traveller segments.
Insights, data visualizations, and actionable recommendations.
When do travellers book? Understanding the shift between online and onsite purchasing.
What are travellers willing to pay? Regional pricing variations and optimal price points.
From purchase to redemption—and sometimes refund. Understanding the full ticket journey.