Purchase Patterns

Booking Behaviours.

When and how do travellers book in 2025? Spontaneity won the year, 85% of tickets were bought on the spot, with the 12-hour pass surging into a serious player.

85% book onsite

The onsite advantage deepens

HOHO remains overwhelmingly an onsite, same-day purchase. In 2025, 85% of all tickets were bought at the point of departure — at stops, kiosks, or directly from sales staff — up from 82% the year before. API sales dropped from 14% to 11%, while direct online edged up to 3%.

A standout shift in 2025: the 12-hour ticket caught up to the 48-hour pass for the first time. Three-year trend data shows 12hr passes climbing from 3.3% in 2023 to 9.1% in 2025, while 48hr settled at 11.8%. The 24hr pass remains dominant at 55%, but travellers are increasingly valuing shorter, sharper journeys.

9.1%

12hr surge

Up from 1.8%, catching up with 48hr

85%

onsite purchases

Up from 82% in 2024

38%

morning window

Bookings between 10am-12pm local time

55%

24hr tickets

Down from 59% in 2024

Data Exploration

Booking pattern visualizations

Explore the interactive charts showing channel mix, seasonality, and booking timing.

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