Gray Line Morocco has been a family-run business for 50 years. General Manager and Owner Salh Raffali is the son of the Founders, and he and his wife have now taken over and run the day-to-day operations. Over the years, they have cultivated a strong reputation among travel agencies and other organisations that have sent business their way for decades. Because of their strong B2B relationships, a large portion of their business is group tours booked through travel agents or companies offering group incentives and conference rates.
In describing the experience they offer at Gray Line Morocco, Salh says: “We have people who come and ask me to propose destinations and activities, and I have some things I believe should not be missed. And you have people that already know what they want. In the end, it’s a tailor-made experience.”
Salh has also given tours to groups of every business type and size; their largest group tour was 600 people! When dealing with such unique and varied situations and groups, Salh explains that reliability is vital.
“We need a distribution system that is reliable and open. Reliability in this situation means zero downtime. We can’t afford to miss customers because the system isn’t doing what it is supposed to be doing.”
This is where TourCMS comes in. TourCMS provides Salh and his team with the flexibility to connect to third-party systems that manage operations.
“I’ve enjoyed working with TourCMS since the beginning—it’s a no-brainer for me. They have always had a good understanding of our business and challenges and come up with solutions.”
Salh Raffali, General Manager and Owner
With the right systems in place, they continue to foster their B2B relationships within the community and maintain their reputation for reliability, excellent customer service, and stellar quality.
In fact, the Palasis team got to experience first-hand Gray Line Morocco’s ability to organise a wonderful group tour adventure. In December 2023, the Palisis team travelled to Morocco for our holiday celebration and had an amazing trip. As General Manager, Salh is personally involved in every tour that is booked, and he made sure the Palisis team was well taken care of.
The Gray Line Morocco team did not disappoint. From shopping in the markets to a walking tour of historical sites and quad biking in the desert to authentic cuisine at a stunning oasis, the Palisis team experienced an unforgettable 2-day journey in Marrakesh.
Salh said, “Any groups that are not last-minute bookings are just a blast to plan.”
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