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A data-driven look at how travellers are booking, riding, and spending across the world's busiest hop-on hop-off networks.
Explore the data stories shaping hop-on hop-off tourism. Click any topic to dive deeper.
2025 Snapshot
Key metrics from our analysis of 2.8 million bookings across 5 continents.
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Access our complete analysis with detailed breakdowns, regional insights, and actionable recommendations.
The definitive analysis of hop-on hop-off tourism in 2025, drawn from 2.8 million bookings across five continents.
The definitive analysis of hop-on hop-off tourism, drawn from 2.8 million bookings across five continents.
2.68 million bookings. Five continents. Where the HOHO story begins.
Insights, data visualizations, and actionable recommendations.
The State of the Industry report contains 30+ pages of insights, regional breakdowns, and data visualizations to help you understand the market.