Annual industry report 2023 Edition

State of the Industry Hop-on Hop-off Bus Tours 2023.

2.68 million bookings. Five continents. Where the HOHO story begins.

2.68M
Bookings analysed
5.66M
Tickets sold
€20.41
Median Price
65%
same-day bookings
Key insights

What's inside the report

Explore the data stories shaping hop-on hop-off tourism. Click any topic to dive deeper.

2023 Snapshot

The numbers that matter

Key metrics from our analysis of 2.68 million bookings across 5 continents.

78%
of bookings are solo or couples
53%
of sales are 24hr tickets
65%
book and travel the same day
€20.41
median ticket price
Interactive Data

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Cross-Regional Seasonality
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Channel Mix
Annual reports

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Access our complete analysis with detailed breakdowns, regional insights, and actionable recommendations.

Latest
2025
Annual Report

State of the Industry: Hop-on Hop-off Bus Tours 2025

The definitive analysis of hop-on hop-off tourism in 2025, drawn from 2.8 million bookings across five continents.

2.8M Bookings
5.5M Tickets
Learn More
2024
Annual Report

State of the Industry: Hop-on Hop-off Bus Tours 2024

The definitive analysis of hop-on hop-off tourism, drawn from 2.8 million bookings across five continents.

2.8M Bookings
5.9M Tickets
Learn More
Current
2023
Annual Report

State of the Industry: Hop-on Hop-off Bus Tours 2023

2.68 million bookings. Five continents. Where the HOHO story begins.

2.7M Bookings
5.66M Tickets
Free download

Get the complete picture

The State of the Industry report contains 29 pages of insights, regional breakdowns, and data visualizations to help you understand the market.