Annual industry report 2024 Edition

State of the Industry Hop-on Hop-off Bus Tours 2024.

The definitive analysis of hop-on hop-off tourism, drawn from 2.8 million bookings across five continents.

5.9M
Tickets Sold
82%
Onsite Bookings
€22.43
Median Price
+18%
YoY Growth
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Key insights

What's inside the report

Explore the data stories shaping hop-on hop-off tourism. Click any topic to dive deeper.

2024 Snapshot

The numbers that matter

Key metrics from our analysis of 2.8 million bookings across 5 continents.

24hr
tickets dominate sales at 59%
3.2
average stops per multi-day ticket
48hr
peak booking window before travel
€19-26
optimal adult ticket price range
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Cross-Regional Seasonality
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Channel Mix
Annual reports

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Access our complete analysis with detailed breakdowns, regional insights, and actionable recommendations.

Latest
2025
Annual Report

State of the Industry: Hop-on Hop-off Bus Tours 2025

The definitive analysis of hop-on hop-off tourism in 2025, drawn from 2.8 million bookings across five continents.

2.8M Bookings
5.5M Tickets
Learn More
Current
2024
Annual Report

State of the Industry: Hop-on Hop-off Bus Tours 2024

The definitive analysis of hop-on hop-off tourism, drawn from 2.8 million bookings across five continents.

2.8M Bookings
5.9M Tickets
2023
Annual Report

State of the Industry: Hop-on Hop-off Bus Tours 2023

2.68 million bookings. Five continents. Where the HOHO story begins.

2.7M Bookings
5.66M Tickets
Learn More
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