Revenue Insights

Pricing Insights.

What are travellers willing to pay? Benchmark your pricing against 2.8 million bookings across the global HOHO industry.

€22.43 median ticket price

Finding the pricing sweet spot

Pricing is always a hot topic for operators—finding the balance between what travellers will pay and what it costs to run the business. Across all Palisis HOHO operators in 2024, the median ticket price landed at €22.43, though prices varied significantly by ticket duration and passenger type.

Family tickets commanded the highest average at €54.20, while the popular 24-hour pass averaged €26.58. With only 4.5% of tickets receiving a discount (averaging €9.52 off), there’s room to experiment with strategic promotions without eroding overall yield.

€54.20
family ticket
Multi-person family bundle
€43.28
72hr pass
Premium multi-day option
€9.52
avg discount
When discounts are applied
Data Exploration

Pricing visualizations

Explore the interactive chart showing price distribution by passenger type.

Price by Passenger Type
Click to expand
Full Analysis Available

Pricing Insights

This is just a preview. The full State of the Industry report includes regional pricing comparisons, discount analysis, and dynamic pricing recommendations.

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