Traveller Insights

The HOHO Traveller.

Who's hopping on? The data reveals a clear picture — solo adventurers and couples dominate the seats.

2.09 tickets per booking

Solo and duo travellers lead the way

While hop-on hop-off buses welcome travellers of all group sizes, the data tells a clear story: adults travelling alone or in pairs fill the majority of seats. Solo bookings account for 36% of all transactions, with two-ticket bookings at 42%—together representing over three-quarters of all bookings.

Larger groups remain a smaller but valuable segment. Bookings with three or more tickets make up just 21% of volume, presenting opportunities for targeted family bundles and group promotions to grow this underserved market.

36%
solo travellers
Single-ticket bookings
42%
duo bookings
Two tickets per transaction
80%
adult tickets
Majority passenger type
14%
children's tickets
Remaining family segment
Data Exploration

Traveller profile visualizations

Explore the interactive charts showing booking size distribution and passenger mix.

Booking Size Distribution
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Passenger Ticket Mix
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View All 21 Visualizations
Full Analysis Available

The HOHO Traveller

This is just a preview. The full State of the Industry report includes demographic breakdowns, regional comparisons, and actionable recommendations for targeting different traveller segments.

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More insights from the report

Purchase Patterns
82% book onsite

Booking Behaviours

When do travellers book? Understanding the shift between online and onsite purchasing.

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Revenue Insights
€22.43 median price

Pricing Insights

What are travellers willing to pay? Regional pricing variations and optimal price points.

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Revenue Protection
~3% refund rate

Ticket Lifecycle

From purchase to redemption—and sometimes refund. Understanding the full ticket journey.

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View All Insights

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