Ticket Lifecycle.

On average, 2.9% of tickets were refunded in 2024. While this seems small, it represents nearly 170,000 tickets and over €3.9 million in lost revenue across all operators. Add the 5% of tickets that went completely unused, and the opportunity cost becomes significant.

Refund patterns reveal actionable insights. Winter months (January-February) see refund rates of 4%, dropping to just 2% by October. And while APIs drive only 14% of bookings, they account for over one-third of all refunds—a clear signal for tighter cancellation policies on indirect channels.