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When do travellers actually hop on? Understanding ride timing and frequency reveals how to optimise routes and staffing.
The vast majority of HOHO tickets are booked and used immediately—66% of tickets are scanned the same day they’re purchased. For those who book in advance, the average lead time is just 3.5 days. Only 9% of tickets are booked more than a week ahead.
Once riders hop on, they make the most of their tickets. Time-based ticket holders take an average of 2.25 buses during their validity period, with activity peaking between 11am and 3pm. Saturdays see 17% of all weekly scans, making weekend staffing crucial.
Explore the interactive charts showing ticket lead times, hop frequency, and ride timing.
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This is just a preview. The full State of the Industry report includes hourly patterns, stop-level insights, and recommendations for fleet optimisation.
Insights, data visualizations, and actionable recommendations.
Who books hop-on hop-off tours? Discover the demographics and preferences driving the industry.
When do travellers book? Understanding the shift between online and onsite purchasing.
What are travellers willing to pay? Regional pricing variations and optimal price points.