Annual industry report 2023 Edition

State of the Industry Hop-on Hop-off Bus Tours 2023.

2.68 million bookings. Five continents. Where the HOHO story begins.

2.68M

Bookings analysed

5.66M

Tickets sold

€20.41

Median Price

65%

same-day bookings

Key insights

What's inside the report

Explore the data stories shaping hop-on hop-off tourism. Click any topic to dive deeper.

Traveller Insights

2.7M bookings analyzed

2023 Snapshot

The numbers that matter

Key metrics from our analysis of 2.68 million bookings across 5 continents.

View Full Methodology About Palisis

78%

of bookings are solo or couples

53%

of sales are 24hr tickets

65%

book and travel the same day

€20.41

median ticket price

Interactive Data

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Annual reports

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State of the Industry: Hop-on Hop-off Bus Tours 2025

The definitive analysis of hop-on hop-off tourism in 2025, drawn from 2.8 million bookings across five continents.

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5.5M Tickets

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State of the Industry: Hop-on Hop-off Bus Tours 2024

The definitive analysis of hop-on hop-off tourism, drawn from 2.8 million bookings across five continents.

2.8M Bookings

5.9M Tickets

Learn More