Every day, thousands of visitors explore Barcelona with Julià Travel and Barcelona City Tour. From hop-on hop-off sightseeing tours to guided experiences across the city, every booking, ticket validation, boarding, and customer interaction needs to work seamlessly.
With more than one million passengers travelling annually across their sightseeing and tour operations, Julià Travel relies on Palisis to connect sales channels, streamline operations, and provide real-time visibility across the business.
Whether a customer books online, at a sales kiosk, or directly on a bus, every transaction flows into one connected system.
The challenge: managing a high-volume tourism operation
Running one of Barcelona’s largest sightseeing operations means managing multiple sales channels, hundreds of departures, and thousands of daily customer interactions.
The team needed a way to:
Challenge 1: Connect every sales channel
Customers purchase tickets in many different ways. Some book through online travel agencies, others through local partners, kiosks, hotels, or directly with staff on the street.
Without a connected system, managing availability and sales across multiple channels becomes increasingly difficult as the business grows.
Challenge 2: Keep operations running smoothly
With a large hop-on hop-off fleet operating across Barcelona, staff need accurate information at every stage of the journey.
From ticket validation and boarding to seat counts and route management, real-time visibility is critical.
Challenge 3: Focus on customers, not systems
For Julià Travel, technology should support the customer experience, not create additional work.
The team wanted staff to spend less time managing systems and more time helping visitors enjoy their experience.
Palisis provides Julià Travel with a single platform that connects sales, operations, and distribution.
Solution 1: Sell anywhere
Tickets can be sold through sales kiosks, on-board staff, partner networks, and online channels while remaining synchronised in real time.
Every transaction is recorded instantly, helping the team maintain accurate availability and operational visibility.
Solution 2: Real-time operations
Drivers, sales staff, and operational teams all work from the same information.
Ticket validation, passenger boarding, and route management happen through a connected system that keeps operations moving efficiently throughout the day.
Solution 3: Better visibility and decision making
GPS tracking and live operational data provide insight into routes, vehicle locations, ticket sales, and demand patterns.
This gives the team the information they need to make informed decisions and respond quickly to changing conditions.
Results: supporting over one million visitors every year
Today, Julià Travel and Barcelona City Tour continue to welcome more than one million passengers annually.
With every sales point connected, the business can manage high passenger volumes while maintaining a smooth customer experience.
As Daniel Alonso Lopez, Managing Director of Grupo Julià, explains:
“Palisis delivers a unique Sales and Operations solution that fits all of our needs.”
The result is a connected operation where bookings, ticket sales, validation, boarding, and reporting work together seamlessly.
