Revenue Protection

Ticket Lifecycle.

What happens after the booking? Understanding refunds and unused tickets reveals where revenue leaks — and how to plug them.

2.9% refund rate

Protecting your revenue

On average, 2.9% of tickets were refunded in 2024. While this seems small, it represents nearly 170,000 tickets and over €3.9 million in lost revenue across all operators. Add the 5% of tickets that went completely unused, and the opportunity cost becomes significant.

Refund patterns reveal actionable insights. Winter months (January-February) see refund rates of 4%, dropping to just 2% by October. And while APIs drive only 14% of bookings, they account for over one-third of all refunds—a clear signal for tighter cancellation policies on indirect channels.

2.9%

overall refunds

Average ticket refund rate

unused tickets

Sold but never scanned

36.6%

API refund share

Despite only 14% of bookings

voucher refunds

Higher rate for indirect sales

Data Exploration

Refund and lifecycle visualizations

Explore the interactive charts showing refund patterns across months, channels, and passenger categories.

Click to expand

View All 21 Visualizations

Full Analysis Available