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What are travellers willing to pay in 2025? The 12-hour pass became a surprise premium player, while overall median prices climbed.
Pricing remained a balancing act in 2025. Across all Palisis HOHO operators, the median ticket price climbed to €23.96 (up from €22.43), but the headline story is the 12-hour pass: it rose to €31.47, overtaking the 24-hour pass at €26.02 as travellers paid premium prices for shorter, more flexible journeys.
Family tickets now command €71.96 (up from €54.20), while child tickets dropped to €16.53. With 4.75% of tickets receiving a discount (averaging €8.21 off), there’s still room to layer strategic promotions without eroding overall yield.
Explore the interactive chart showing price distribution by passenger type.
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This is just a preview. The full 2025 State of HOHO report includes regional pricing comparisons, three-year price trends, and dynamic pricing recommendations.
Insights, data visualizations, and actionable recommendations.