Plataforma
Saiba o que é possível com a Palisis.
Alcance um público mais vasto e aumente as suas vendas.
Soluções
Loja completa
Alargue o seu alcance de vendas com o TourCMS.
Simplifique as operações do seu negócio de viagens.
Desde lojas virtuais a widgets e APIs personalizadas
Integrações
Visão geral
Descubra como a Palisis apoia o seu setor.
Ouça testemunhos de operadores sobre como podemos apoiar o seu negócio.
Indústrias
Controle as suas multidões sem esforço.
Bilhética online instantânea para operadores de comboios turísticos
Minimize as filas e simplifique as reservas.
Leve a sua presença online para o próximo nível.
Estudos de caso
Companhia
Categorias
Artigos recentes
What happened after the booking in 2023? The baseline year reveals where revenue leaked, and which channel was already the biggest culprit.
On average, 2.8% of tickets were refunded in 2023, representing over 157,000 tickets and more than €3.2 million in lost revenue. Add the 5% of tickets that went completely unused, and the opportunity cost is clear from the baseline year.
The pattern was already established in 2023: while APIs drove just 14% of total bookings, they accounted for 33.7% of all refunds which is over a third. Group tickets carried the highest refund rate of any category at 7.4%, more than double the adult rate. This baseline informed the tighter cancellation strategies recommended in later years.
Explore the interactive charts showing refund patterns across months, channels, and passenger categories.
Access all visualizations and detailed analysis.
By downloading, you agree to our Privacy Policy.
This is just a preview. The full 2023 State of HOHO report establishes the refund baseline by month, channel, and passenger category, used as comparison in later reports.
Insights, data visualizations, and actionable recommendations.